26 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 32
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 










Pepsi targets youth with 'What's Your Way' campaign
Beverage and soft drink major, Pepsi has announced a major ad and promotional campaign titled 'What's Your Way'.

Rebuilding Zee News Ltd as a TV news powerhouse
Zee News Ltd has a tough task ahead after regional GECs move out; growth plan to hit Rs 5 bn within 5 yrs is on way.

WWIL Q2 net loss widens as revenue drops 17%
The MSO widens its Q2 consolidated net loss to Rs 406 million; operating revenue falls 16.7% to Rs 697.97 million.

All The Best recovers after slow start
After a weak opening, Ajay Devgan's movie picks up dramatically to garner a producer-share of Rs 170 million.

Deutsch LA to handle Volkswagen's creative account in US

Shane McMahon to leave WWE

BBC allocates £25.5 million for its children's services

GroupM, Yahoo! ink branded content deal

Meridian explodes myths in new Ruchi Gold Cooking Oil TVC


TV Ratings
Top 10 Programmes (14/10/2009 to 10/10/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/10/2009 to 10/10/2009)
Star Plus
Colors
Zee TV
Sun TV
SAB
Star Sports
Sony Entertainment TV
NDTV Imagine
MAX
Zee Cinema
Gemini TV
Zee Marathi
ESPN
Zee Telugu
Star Jalsha
Star Pravah
Maa Telugu
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Flopped Champions League T20 hits ESPN-Star
    		• 'Rise in income from DTH ops helped growth'
    Source: Economic Times
      
    		• Provogue wears a new attitude
    		• Celebrity endorsement market back on track
    Source: Business Standard
     
    		• Google, Microsoft 'most discussed tech brands' in India
    Source: Hindu Business Line
      
    		• Internet advertising regains momentum
    Source: mydigitalfc.com
     
    International News
    		• VW's Tim Ellis on the Deutsch/LA Selection
    		• Razorfish Exec Lanctot Jumps to Microsoft
    		• VW Picks Deutsch/LA
    		• CNN.com Gets More Social for Relaunch
    		• Wishing for a Deeply Discounted Xmas
    		• Juniper Park Bulks Up on Quaker Oats
    		• Ford, Ketel One Sponsor 'White Collar'
    		• Nielsen Pumps $2.5 Mil. Into CRE
    		• Nielsen Pumps $2.5 Mil. Into CRE
    		• JWT Exits UPS Review
    Source: AdWeek
     
    		• Droid Powers Up Motorola
    		• Volkswagen's Virtual GTI Launch
    		• Nielsen Pumps $2.5 Mil. Into CRE
    		• Manwich Pitches Its 'Nutritional Value'
    		• Updated: Disney Offers 'Baby Einstein' Refund
    Source: Brand Week
    		• New ad revenues brace the 'old' media
    Source: The Australian
     
    		• Tacky Windows 7 advertising faces heat
    Source: The Money Times
     
    		• Apple Seeks Patent On Operating System Advertising
    Source: Slashdot
     
    		• Cyprus Tourism launches advertising campaign on BBC World News and BBC.com
    Source: Media News International
     
    		• Apple Files Patent for OS Embedded Advertising
    Source: Maximum pc
     
    		• Advertising Age: Your Online Source for Marketing and Media News
    Source: AdAge.com
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