21 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 29
 
 
 
 

 





Adex Analysis
 
 
 
 
 
 










IT sector ads on TV during Jan-Aug '09
IT sector ads on TV drop 16 per cent during Jan-Aug '09 compared to Jan-Aug '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Nimbus renews BCCI rights for Rs 20 bn
Nimbus gets TV rights till 2014; to shell out Rs 310 mn per match, higher than Rs 197 mn as per existing contract.

TV18 posts Q2 losses, signals early recovery
TV18 Q2 standalone net loss at Rs 246.95 million; revenue from news operations fall 20 per cent to Rs 647.50 million.

Executive Dossier
'Discovery identifies India as a growth market'
Interview with Discovery Communications India SVP Rahul Johri

Affluent Asians continue to spend: Synovate

Bates 141 Kolkata awarded creative duties for LaOpala

Nickelodeon's Best Player to start shooting from 24 October

Anil Srivatsa is Kings XI Punjab CEO

ECIL to spend Rs 3.7 bn for CW Games’ integrated security system


TV Ratings
Top 10 Programmes (14/10/2009 to 10/10/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/10/2009 to 10/10/2009)
Star Plus
Colors
Zee TV
Sun TV
SAB
Star Sports
Sony Entertainment TV
NDTV Imagine
MAX
Zee Cinema
Gemini TV
Zee Marathi
ESPN
Zee Telugu
Star Jalsha
Star Pravah
Maa Telugu
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Coke wins case against Bisleri for Maaza brand name
    Source: Hindu Business Line
      
    		• Advertisers bat for ODI cricket
    		• Bisleri told to stop using Maaza trademark
    Source: Business Standard
      
    		• Brand YSR a big hit with Chinese help
    Source: Times of India
      
    		• Getting clients interested in the property
    		• Brand launches
    		• Yahoo 3Q profit soars despite 12 pc revenue drop
    		• Measure media using consumer behaviour, attitudes
    		• 'Jimmy Choo will still be on every important shopping street'
    		• Retaining interest of sports fans is hard
    		• Getting clients interested in the property
    		• Soundtracks in ads moving beyond TVC to ringtone downloads
    		• Bawdy Copy
    		• Take 5: Delshad Irani
    		• Wipro shows controlled aggression with brand extensions
    Source: Economic Times
     
      
    		• American Express to launch ad campaign in Canada
    Source: domain-B
      
    		• Google Chrome Targets Indian Users Via Facebook
    Source: WATBlog
      
    		• ZenithOptimedia downgrades global ad spend for 2009 to -9.9%
    Source: Campaign India
      
    		• Last Minute Media in deal with TAM for data, analysis services
    Source: Livemint
      
    		• Signs of online advertising revival popping up as marketing in other media ...
    Source: Gaea Times
      
    		• Column : G for growth G for global G for Google
    Source: Financial Express
     
    International News
    		• Chrysler Reviews Media Biz
    		• Google Wades Into Mobile Analytics
    		• Martha Stewart Adopts Pet-care Line
    		• Meez Puts Out Call on MySpace
    		• Beatles Help Boost Music Game Biz
    		• PumpTop TV Goes Hollywood
    		• State Farm Books Steve Harvey
    		• Cheesy: BK Doubles Up for a Buck
    		• Jelli, Triton on Same Wavelength
    		• Mullen Adds Hoodoo Spirits
    Source: AdWeek
     
    		• Burger King Beefs Up Dollar Menu
    		• Chrysler Reviews Media
    		• Martha Stewart Adopts Pet-Care Line
    		• Virgin America Scores Points With Google Deal
    		• Cash4Gold Faces Class-Action Lawsuit
    Source: Brand Week
    		• Internet advertising appears to begin its comeback
    Source: The Associated Press
     
    		• Journal Communications' 3Q ad sales drop
    Source: Forbes
     
    		• Ten Network Seeks 6% Advertising Rate Increase, Review Says
    Source: Bloomberg
     
    		• Direct marketing's share of advertising spending increases
    Source: BtoB Magazine
     
    		• Online Advertising Spending Expected to Be Down for 2009
    Source: AdAge.com
     
    		• UK bans ad for "anti-ageing" silk pillowcases
    Source: Reuters
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