20 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 28
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 










K Sera Sera raises Rs 1.35 bn via GDR
Substantial chunk of GDR money will be kept for bidding for IPL team franchise; will also invest in movies and online biz.

Fear Factor fuels Colors' strong revenue growth in Q2
Colors clocks a revenue of Rs 1.5 billion in the second quarter of FY'10, up 46 per cent on sequential basis.

IBN18 Q2 standalone net loss at Rs 598.7 mn
Total income falls 12 per cent to Rs 408.46 million; expenses in the second quarter stand at Rs 574.56 million.

Big TV invests Rs 500 million in new brand campaign

Glam Media gets Jacobs as SVP - brand advertising

Nick sports new look this Diwali
CBBC embarks on a series of global adventures

Edward Jones launches $30 mn ad campaign

IBN Lokmat reduces Q2 loss on back of political ads


TV Ratings
Top 10 Programmes (14/10/2009 to 10/10/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/10/2009 to 10/10/2009)
Star Plus
Colors
Zee TV
Sun TV
SAB
Star Sports
Sony Entertainment TV
NDTV Imagine
MAX
Zee Cinema
Gemini TV
Zee Marathi
ESPN
Zee Telugu
Star Jalsha
Star Pravah
Maa Telugu
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Earned Media: Crucial for marketers' brand strategies
    Source: Economic Times
      
    		• Small is sensible
    		• The battle for Bourbon
    		• BSA Motors: From bicycles to scooters
    		• General Motors: Ready to Cruze?
    		• KIT: Book retail in India
    Source: Business Standard
      
    		• "We are the world’s biggest small company"
    		• Consumer, the new creative director?
    		• The consumer is not a moron, she is a celebrity!
    		• Hey there! It’s me!
    		• Is web the new television?
    		• Engagement is the key to beat the brand clutter
    		• A $100 billion media company?
    		• Retail sales rebound into X-mas as shares show consumer not dead
    Source: Financial Express
     
      
    		• Top of the Mind Ad Survey | Consumer goods ads hog the top 15 list
    Source: Livemint
      
    		• Gannett ad sales show another steep drop despite solid 3rd-quarter profit
    		• Megan Fox gets top dollar in Armani endorsement
    Source: Gaea Times
      
    		• Google plans ad campaign to lure customers for Apps
    Source: MediaMughals
      
    		• Insurance ad spends till now top 2008 tally
    Source: DNA
      
    		• Google launches first major UK ad campaign
    Source: domain-B
     
    International News
    		• The Trouble With Mergers
    		• Cash4Gold Faces Class-Action Lawsuit
    		• Ad Groups Back Microsoft-Yahoo Search Pact
    		• MDC Q3: Earnings Rise as Revenue Falls
    		• Ask Wants to Start a Deal Dance-athon
    		• Twitterers Keep Current
    		• A New World for Grocery Shoppers
    		• Zenith Downgrades Ad Forecast for 3rd Time
    		• Social Media's Clumsy Ad Model Needs New Moves
    		• Google Makes a 'Banner Move'
    Source: AdWeek
     
    		• Motorola Launches Droid Attack
    		• State Farm Laughs It Up With Steve Harvey
    		• Zenith Downgrades Ad Forecast
    		• P&G Touts Green Practices
    		• Google Makes a 'Banner Move'
    Source: Brand Week
    		• Advertising group welcomes Yahoo, Microsoft venture
    Source: Times Online
     
    		• Google Expands Enterprise Apps Advertising Campaign >GOOG
    Source: Wall Street Journal
     
    		• Rodale's Women's Health Named "Magazine of the Year" by Advertising Age
    Source: Reuters
     
    		• SEO as a great advertising option
    Source: Last Click News
     
    		• Starcom Worldwide wins Eko's advertising account
    Source: Media Newsline
     
    		• Microsoft Goes Back To Basics For Windows 7 Launch
    Source: ChannelWeb
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