13 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 24
 
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 
 










MTV goes beyond television from 17 October
MTV sheds ‘Music Television’ tagline; dons new logo, cuts music content & tailors shows for online & mobile platforms.

Stage set for fifth India Digital Networks Summit
Focus will be on key policy issues, trends and business models that will drive industry dynamics after 2010.

Mudra launches OOH JV with Clear Channel
Mudra Group and Clear Channel Outdoor launch Clear Channel Mudra LLP to offer clients complete OOH solutions.

aMap names Joseph Eapen as new CEO

Vijaya Sriram joins Bates 141 as VP Chennai

Saatchi & Saatchi bags Eko India creative account

Game based on 'Cars Race-O-Rama' hits the shelves

Narendra Tripathi rejoins Radio Mantra as COO

Monjit Sharma joins NewsX as sales head

IPL to fetch revenue for Income Tax


TV Ratings
Top 10 Programmes (27/09/2009 to 03/10/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (27/09/2009 to 03/10/2009)
Star Plus
Colors
Zee Telugu
Zee TV
Sony Entertainment TV
Sun TV
SAB
Star Cricket
ESPN
NDTV Imagine
Gemini TV
Zee Cinema
MAX
Star Jalsha
Star One
Maa Telugu
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• DLF unit to bring DKNY brand to India
    Source: Hindu Business Line
      
    		• After Vodafone & Yahoo, Asda too takes a YOU turn
    		• Companies sponsoring International cricket clubs as part of expansion strategy
    		• Myth about existence of two Indias
    Source: Economic Times
      
    		• Pepsico appoints India-origin Jaya Kumar as Quaker Foods President
    Source: Times of India
      
    		• Google bullish on social network ads
    Source: Rediff
      
    		• Parle plays its 'health' card to take on PepsiCo, ITC
    		• BMW launches Z4 Roadster convertible for Rs 59 lakh
    		• Mix and match
    Source: Business Standard
     
      
    		• ...Battling like a veteran
    		• ...Ringing in the brand new identity
    		• ...Networking the teeming millions
    		• The (unwritten) code of conduct
    		• It takes two...
    		• Two and rolling
    		• We want to be a major player in India, build brand
    Source: Financial Express
      
    		• Tribune Co. Launches National Marketing Initiative
    		• Y&R San Francisco launches new 7UP 'Ridiculously Bubbly' Advertising Campaign
    Source: Media News International
      
    		• SAB Networks launches 'WeddingAdServer.com'
    Source: Siliconindia.com
     
    International News
    		• Brands Seek Fans on Facebook
    		• R/GA Wins MasterCard
    		• Lufthansa Tool Takes Twitter to 30,000 Feet
    		• Friendly's Must Be Kidding
    		• Cutwater's Walter Smith Returns to TBWA
    		• Shops Assess the Matchmakers
    		• Music Biz Eyes Web Ads
    		• Executive Shifts Muddy Chrysler Review
    		• Nada Stirratt Exits MTVN for MySpace
    		• EAS Selects McKinney
    Source: AdWeek
     
    		• AMD Updates Its Marketing With Less Tech, More Ease
    		• Barbara Lippert: Friendly's Must Be Kidding
    		• Music Biz Eyes Web Ads
    		• Melitta Brews New Coffee Line
    		• Brands Seek Fans on Facebook
    Source: Brand Week
    		• AdReady Appoints Advertising Veteran Karl Siebrecht as President and COO
    Source: Reuters
     
    		• Bellwether survey forcasts sunnier skies in advertising
    Source: editorsweblog
     
    		• Advertising spend by African firms on CNN up 175%
    Source: BusinessDay
     
    		• MediaCorp's Out-Of-Home advertising proves to be big hit
    Source: Channel News Asia
     
    		• Allstate Hires GM's LaNeve as Chief Marketing Officer
    Source: Bloomberg
     
    		• NMA to battle 'gloomy' view of newspaper advertising market
    Source: Guardian
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