13 Nov 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 46
 
 
 





Media, Advertising & Marketing Watch
 
 
 
 










Dar Capital firm is highest bidder with Rs 3.3 bn for IPL theatrical rights
Entertainment and Sports Direct emerges as highest bidder for IPL theatrical rights; deal from 2010 through to 2019.

HITS policy: Government allows 74% FDI
C and 'Ku-band' is allowed & FIPB nod is needed for FDI above 49%; HITS operators will have to uplink from India.

Jetix rebrands to Disney XD in India
The rebranded platform to be a boy-focused, girl inclusive entertainment brand for kids aged 6-14 from 14 November.

India-Australia series get 5.5 TVR

DDB Worldwide bags creative duties for Unilever's Floral

Amrita TV unveils Children's Day lineup

Donald Steel appointed BBC chief communications adviser

Diamond Comics ties up with Rediff.com


TV Ratings
Top 10 Programmes (01/11/2009 to 07/11/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (01/11/2009 to 07/11/2009)
DD1
Zee TV
Zee Marathi
Colors
Star Plus
Sun TV
Sony Entertainment TV
SAB
Zee Cinema
NDTV Imagine
Gemini TV
Star Gold
Neo Cricket
Maa Telugu
Star Jalsha
MAX
Zee Telugu
Star One
Kalaignar TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Kerala is a major pit stop for Mahindra FirstChoice
    Source: Hindu Business Line
      
    		• ESD may bag theatrical rights of IPL 3 for Rs 330cr
    Source: Economic Times
      
    		• IPL sells theatrical rights for Rs 330 cr
    Source: Business Standard
      
    		• Winstar Interactive to Offer Advertising on Continental.com
    Source: MNI Live
      
    		• AOL Begins Fresh Job Cuts -- 100 Get Pink Slips As Prelude To Mass Layoffs
    Source: eBrandz
     
    		• SpotXchange Adds Online Video Veteran to Executive Team
    Source: IT News Online
      
    		• Advertising and media firms find favour with B-schools
    Source: Livemint
      
    		• Retailers use social media to advertise Black Friday deals
    Source: Gaea Times
      
    		• Online drug ads may rope in new Net rules
    Source: CIOL
     
    International News
    		• Good News, Bad News for Mobile Marketing
    		• Social Media Lessons From Bill Cosby
    		• Belvedere Vodka Picks Arnell
    		• Wendy's Hunts for Bacon Lovers in Social Media
    		• Harley-Davidson Revs Product Placement
    		• New Leadership at TBWA\WorldHealth
    		• In-Game Ad Pact for Microsoft's Massive, comScore
    		• Credit Suisse Starts Global Push
    		• Windows 7 Shrugs Off Viral Jabs
    		• MEC Keeps Ikea Media in U.S.
    Source: AdWeek
     
    		• elch's Heads to the Vineyards
    		• PureVia Names TracyLocke Lead Agency
    		• Social Media Lessons From Bill Cosby
    		• Good News, Bad News for Mobile Marketing
    		• Wendy's Hunts for Bacon Lovers in Social Media
    Source: Brand Week
    		• Google is trying to make mobile phone ads pay
    Source: CITY A.M
     
    		• Google and Yahoo Claim FDA Warning Resulted In Fuzzier Pharma Ads
    Source: Mediapost.com
     
    		• Advertising decline slows at Trinity Mirror
    Source: Telegraph
     
    		• Disney upbeat over advertising
    Source: Financial Times
     
    		• Digital advertising on a roll
    Source: Toronto Star
     
    		• Ivar's billboards were an advertising hoax says Times
    Source: Seattle Post Global
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