12 Nov 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 45
 
 
 





Media, Advertising & Marketing Watch
 
 
 










Times of India creates roadblock for Volkswagen brands
TOI-Volkswagen host first print roadblock in India to feature ads on the German car brand across all editions on 11 Nov.

Zeel to ride high on regional GECs
Zeel, which is dependent on Zee TV, will create a pool of driver channels as Zee Marathi and Bangla come under it.

Trai works out representative operational figures of stakeholders
Trai asks stakeholders to compare these operational representative figures & submit objections by 18 November.

Madhavan is brand ambassador for Spark mobiles

Menacherry to head Creativeland Asia's South India ops

Excel to release kids-based DVDs on Children's Day

Visa launches first global Olympic marketing campaign

MGM launches 'Prince Planet' on YouTube, Hulu


TV Ratings
Top 10 Programmes (25/10/2009 to 31/10/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (25/10/2009 to 31/10/2009)
Colors
Gemini TV
DD1
Zee TV
Star Plus
Sun TV
Sony Entertainment TV
SAB
Zee Cinema
Zee Telugu
Star Jalsha
NDTV Imagine
MAX
Neo Cricket
Zee Marathi
Maa Telugu
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Luxury brands are back to wooing Indian customer
    		• Mr Ramanujam Sridhar; Mysore University
    		• More buck for louder bang
    Source: Hindu Business Line
      
    		• Advertisement-war: Eureka Forbes to suspend commercial
    Source: Economic Times
      
    		• Branded jewellery makers innovate to tackle rising gold prices
    Source: Financial Express
     
    		• Volkswagen rolls out Rs40 cr campaign
    		• News websites take to more videos to generate revenue
    Source: Livemint
      
    		• Google to acquire ad firm admob
    Source: domain-B
      
    		• Google set dominate mobile display advertising too
    Source: CIOL
     
    International News
    		• Bayer HealthCare Picks Initiative for U.S. Media
    		• Beiersdorf in 'Pricing Exercise'
    		• Nikon Kick Starts Campaign via Tweet
    		• YouTube Tests Ad-Skip Plan
    		• Women Clicking to Earn Virtual Dollars
    		• VW India Launches First Brand Work
    		• Don't Count on Grandma This Xmas
    		• BK Chief Marketer Russ Klein Departs
    		• Mobile Content Demand Set to Soar
    		• Y&R Adds More Biz From Mattel
    Source: AdWeek
     
    		• Welch's Heads to the Vineyards
    		• Windows 7 Shrugs Off Viral Jabs
    		• Harley-Davidson Revs Up Product Placement
    		• Burger King Chief Marketer Departs
    		• Nikon Kick Starts Campaign via Twitter
    Source: Brand Week
    		• Advertising improves for Johnston
    Source: BBC News
     
    		• RIM Offers New Advertising, Payment and Location Services to Developers
    Source: IntoMobile
     
    		• Advertisers shifting their dollars to digital
    Source: Calgary Herald
     
    		• Three Things YouTube Has Learned From Pre-Roll Video Advertising
    Source: AdAge.com
     
    		• Orange and 3 declare war over broadband advertising
    Source: Cable.co.uk
     
    		• Your Beliefs Make Good Advertising
    Source: ABC News
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