11 Nov 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 44
 
 
 





Adex Analysis
 
 
 










Chocolates ads on TV during Jan-Sep 2009
TV ads of chocolates see 92 per cent growth during Jan-Sep '09 compared to Jan-Sep '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
9XM to cease operations in UK
The hybrid music and entertainment channel created for the UK market will cease operations by the end of the year.

Ofcom pulls up Zee TV over sponsor during show telecast
Ofcom slams Zee TV for crediting a sponsor visually and verbally during telecast of Saregamapa L’il Champs.

Jude Fernandes is Mudra Advertising CEO

Rediffusion creates 'PlayDo' to deliver brand conversations

Storytime Live! theatrical tour across the US in Feb next

IBM names EuroRSCG 4D lead digital agency worldwide

MTV partners Bilt to launch notebook range


TV Ratings
Top 10 Programmes (25/10/2009 to 31/10/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (25/10/2009 to 31/10/2009)
Colors
Gemini TV
DD1
Zee TV
Star Plus
Sun TV
Sony Entertainment TV
SAB
Zee Cinema
Zee Telugu
Star Jalsha
NDTV Imagine
MAX
Neo Cricket
Zee Marathi
Maa Telugu
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Yatra.com appoints Pratik Mazumder as Marketing Head
    Source: Media Newsline
      
    		• Flexibility is the key for successful marketers
    		• Nikhil Rao: The bold marketer
    		• Vidya Murthy: The natural marketer
    		• S K Srikanth: The hot young marketer
    		• Idimadakala Srinivas Murthy: The marketing engineer
    		• Sharat Verma: The gentle marketer
    		• Brand Launches
    		• Homi Battiwalla: The Pepsi Baby
    		• Kavita Nair: The brand marketing icon
    		• Shubhodip Pal: The dynamic marketer
    		• Dream merchants catch the twit bug
    Source: Economic Times
     
    		• Google snaps up mobile web advertising firm Admob for $ 750 mn
    Source: TelecomTiger
      
    		• Admob Google: Google Admob acquisition will further strengthen Google ad biz
    Source: Khabrein.info
      
    		• Volkswagen to launch first TV ad in India
    Source: Webnewswire.com
      
    		• Google set to acquire cellphone advertiser
    Source: mydigitalfc.com
     
    International News
    		• Visa's Olympic 'World' Goes Global
    		• Y&R Adds More Biz From Mattel
    		• Steve Grubbs to Exit Omnicom
    		• Cisco Enlists Consumers to 'Flip' for Its Cameras
    		• Unilever Shifts Flora/Becel Line to DDB
    		• Best Buy Spins 'Club Beats'
    		• DOOH Forecast Dims
    		• Twitter Fave Heads to TV
    		• AppNexus Nets $5 Mil. Funding
    		• LG Dials Up Mid-Market Strategy
    Source: AdWeek
     
    		• Visa Olympics Effort Goes Global
    		• Women Clicking to Earn Virtual Dollars
    		• SoBe's John Bello Backs Adina Holistics
    		• Cisco Asks Consumers to 'Flip' for Its Cameras
    		• Unilever Shifts Flora/Becel Line to DDB
    Source: Brand Week
    		• Daisley to drive display ad sales at YouTube
    Source: Media Week
     
    		• European broadcasters say ad spending improving
    Source: Reuters
     
    		• Google scoops mobile ad pioneer
    Source: BusinessWorld Online
     
    		• The X Factor becomes the 'British Superbowl' as advertising fees soar
    Source: Times Online
     
    		• Google to fund ASA's regulation of web advertising
    Source: Telegraph
     
    		• 3 takes Orange to Advertising Standards Authority
    Source: Inquirer
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