Indiantelevision.com's The Ad Linx Reporter dated 10 Nov 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Kia appoints MPG for global media planning & buying
MPG to be responsible for the brand's media planning and buying in Asia, Europe, Middle East, Latin America & Africa.

I&B bats for 26% FDI, sourced news in FM radio
MIB recommends an increase in FDI limit from 20% to 26% and allowing Akashvani-sourced news on private FM radio.

World Cup: BCCI to give Wankhede Stadium a Rs 2 bn makeover
The host venue for the 2011 World Cup final will get a Rs 2 bn makeover; ticket prices to be reasonable, says Pawar.

TV Ratings
Top 10 Programmes (04/10/2009 to 10/10/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	McNally Bharat Engg gets new logo
	Cadbury to focus on ‘power brands’
	Source: Hindu Business Line

	Google to buy mobile ad network for $750 mn
	Source: Economic Times

	Saving habits change due to downturn
	“India is recovering now; West may take a while longer”
	Aviva picks up five agencies for its media duties
	The rule of mediocrity in advertising
	The Reality of reality shows
	TruTV to offer real entertainment
	Small was big and less was more during slowdown
	Source: Business Standard


	Google To Buy AdMob For $750M; The Display Play; In India
	Source: MediaNama.com

	SET Max making another pile from IPL ad revenue
	Big Bazaar to invest Rs 70 crore in East
	PepsiCo India: Youngistaan in cyberspace
	Emami: Betting on homeopathy
	Who'll ride the Ghost?
	Source: Business Standard

	Google to Acquire admob
	Source: Webnewswire.com

International News

	Fox News Makes 'Room' for Web Video Strategy
	BBDO to Shut Detroit Ops Once Chrysler Exits
	Google to Acquire AdMob for $750 Mil.
	Barbara Lippert Critiques 'Baked In'
	IBM Digital to Euro RSCG 4D
	Havas Media Scores Hyundai/Kia Overseas
	Shops Restructure Ways to Go Local
	There's Creative Work to Be Done
	U.S. Ranked World's Top Country Brand
	Good Old Longevity! It Has Appeal in Ads
	Source: AdWeek

	LG Dials Up Celeb-Laden, Middle-Market Strategy
	Starbucks Brews a Fresh Cup of 'Morning Joe'
	Google to Acquire AdMob for $750 Mil.
	Jamba Juices Up Apparel
	'Up in the Air' Grounds Hilton in Star-Power Marketing
	Source: Brand Week

	Google to Buy admob for $750 Million
	Source: Wall Street Journal

	RIM Announces New Advertising Program and In-App Purchacing
	Source: IntoMobile

	Fairfax underlying earnings drop 15pc amid signs of advertising growth
	Source: The Australian

	Verizon's advertising propels brand perception while AT&T sinks
	Source: Apple Insider

	Advertising agency BBDO announces Windsor layoffs
	Source: Windsor Star

	Facebook Games Face Ethical Advertising Woes
	Source: ClickZ News

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