29 May 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 28
 
 

 





Media, Advertising & Marketing Watch
 
 
 










TV channels must fix right content to promotions ratio
Effective way to tap TG is to integrate media planning with promotional plans, says BBC's James at Promax.

Dish TV may dilute 12-15% via FCCB
Dish TV gets enabling resolution to raise up to $200 mn; size of FCCB will depend upon market conditions.

Ambika Soni is new I&B minister
 Joining Soni as minister of state for Information & Broadcasting are Mohan Jatua & Dr S Jagathrakshakan.

Rediffusion-Y&R bags creative mandate of Au Bon Pain

Reebok launches TVC for 'Hexride'

Fitz Roy Media appoints Breiter and Zivic as licensing agent for US

Open TV, Arris offer digital ad solution for cable ops & telcos

Disney to turn 'Jonas Brother' series into video game


TV Ratings
Top 10 Programmes (17/05/2009 to 23/05/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (17/05/2009 to 23/05/2009)
MAX
Colors
Sun TV
Zee TV
Star Plus
NDTV Imagine
Gemini TV
Sony Entertainment TV
Zee Cinema
SAB
Star One
Star Gold
Udaya TV
Zee Marathi
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Big ticket brands get ready to bat in T-20 World Cup
    		•

    Bharti Retail’s Easyday store launched in Delhi

    		•

    Shoppers Stop makes a connect with younger customers

    		•

    Bhatt explains why associate banks should pay royalty to SBI

    Source: Hindu Business Line
      
    		•

    Facebook Ranks as Top Display Ad Publisher

    Source: Media News International
      
    		•

    A political storyboard

    Source: Business Standard
     

    • Bing vs. Bing

    Source: IT News Online
     
    		• Indians Upstage YouTube Revenue Model
    Source: CXOToday.com
      
    		•

    Time Warner to spin off AOL as an independent company

    Source: domain-B
     
    		• Google Chrome Extensions: AdSweep for ad-blocking
    Source: TechWhack
     
    International News
    		• IPG Investors Nix Special Meetings Push
    		• BMW's U.S. Media Travels to UM
    		• Microsoft Search Leads to Bing
    		• When Will Marketers Boost Spending?
    		• 10% Fiscal Q1 Revenue Dip for TiVo
    		• Time Warner, AOL Prepare to Separate
    		• Troop Movement: A&G Dispatches New Model Army
    		• Zicam Moves Account to Lowe
    		• Sunkist Soda Aims for 'Awesome'
    		• ConocoPhillips Shifts to Venables Bell
    Source: Ad Week
     
    		•  Sunkist Soda's 'Awesome' New Brand Positioning
    		• Microsoft Search Leads to Bing
    		• BMW's U.S. Media Travels to UM
    		• Unilever Seeks Viewer-Created Current TV Ads
    Source: Brand Week
     
    		• ARRIS, OpenTV Deliver Digital Advertising Services
    Source: TMCnet
    		• Internet Online Marketing Advertising Business
    Source: Özel Web Tasarim
     
    		•  Creative trio launches Advertising Outfitters
    Source: Finance and Commerce
     
    		• O2 ran more than 1.1 billion ads in April iPhone push
    Source: Brand Republic
     
    		• Drug companies spent more than $30 million on state advertising
    Source: Charleston Gazette
     
    		• How Facebook Will Upend Advertising
    Source: Washington Post
     
    		• Microsoft unveils Bing search engine
    Source: The Australian
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