Indiantelevision.com's The Ad Linx Reporter dated 27 May 2009 - Global and Indian advertising news, information and data at your fingertips

Adex Analysis

Airline sector ads on TV during Jan-Apr 2009
TV advertising of airline sector sees 89% rise in Jan-Apr 2009 compared to year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
Arun Bhatnagar resigns as Prasar Bharati chairman
Arun Bhatnagar tells Delhi High Court that he has tendered his resignation as Prasar Bharati chairman.

T20 World Cup: ESS sees revenue upswing
ESPN Star Sports has written 80% more ad revenue for ICC World Twenty20 matches over last edition in 2007.

TV Ratings
Top 10 Programmes (10/05/2009 to 16/05/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	ICC World Twenty20 ad slots almost sold out
	Source: Hindu Business Line

	McDonald's India to open 180-190 more restaurants by 2015
	Source: Hindu

	BCCI scores high on IPL-2 revenues, but costs rose, too
	Prasar Bharati chief quits
	Source: Business Standard

	Even in global downturn talent in demand
	Entry strategies opted by Cannes Lions
	Consumers list ad models based on likeability
	Virgin Mobile led election campaign featuring look-alike politicians
	Congress strategic campaign during elections: Salman Khurshid
	Integration, a new weapon for advertising agency
	Role of advertisemnets in wooing the electorate
	Elections 2009: A singular lesson for BJP
	Do popular ad campaigns win elections?
	Source: Livemint


	CBS Outdoor Launches Turnkey Text Messaging Platform for Advertisers
	Grabarz&Partner Infects Internet With “Bontrust” Advertising
	Source: Media News International

	More cricket in store: viewers, advertisers remain enthusiastic
	Source: Livemint

	Honda to launch 100cc bike for Rs 40k-45k
	IPL II takes toll on GECs’ prime time programmes
	Acer branches off into 3 brands
	Source: Financial Express

	Ex Zee TV CEO Joins Vdopia's Board of Advisors
	Source: CXOToday.com

	Microsoft plans massive campaign for new search site
	Source: TopNews

International News

	Real Time: The Web's New Prime Time
	Euro RSCG's Fernanda Romano
	A-B, Nascar's Petty Launch Designated-Driver Push
	Japan's Domo Invades 7-Eleven
	Mochila Makes 'Business' Deal
	Twitter Eyes TV Entry
	Mini Taps BSUR for Global Creative
	Oscar Mayer Moves to Mcgarry
	$200 Mil. Infusion for Facebook
	Travel Search Engine Kayak Mulls Trio
	Source: Ad Week

	Branding Goes Real Time
	A-B, Nascar's Petty Launch Designated-Driver Push
	Oscar Mayer Moves to Mcgarry
	100-Calorie Packs Pack It In
	Source: Brand Week

	Microsoft's Big Search Gambit
	Source: Reuters

	Free Online Advertising for Vacation Rentals
	Source: Ulitzer.com

	In-Game Advertising Spending To Hit $1 Billion In 2014
	Source: G4 TV

	Optus admits false broadband advertising
	Source: The Age

	Ofcom to lift ban on terrestrial teleshopping
	Source: Financial Times

	$200 Million Buys Zuckerberg Time To Reinvent Advertising
	Source: The Business Insider

	Taxiing Advertising in China
	Source: Wall Street Journal

	Vatican Radio to air advertising
	Source: BBC News

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