Indiantelevision.com's The Ad Linx Reporter dated 14 May 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Movies differentiate GEC leaders, Zee TV scores in non-film programming
Films differentiate GEC leaders; Zee's non-film content earns 208 GRPs, just ahead of Star Plus and Colors.

Diamond Comics plans to launch kids channel
Diamond Comics plans chnnl aimed at 4-14-year-olds; to exploit library of 80 characters for content creation.

SC directs Trai to rework on cable tariffs in non-Cas areas
New tariff in non-Cas areas should be based on classification of cities & number of pay chnnls provided.

TV18 to raise Rs 5.1 bn via rights issue; Network18 looks for strategic stake sale
TV18 to use proceeds of Rs 5.1 bn issue to repay debt; Network18 to raise Rs 2.5 to Rs 3 bn from stake sale.

Executive Dossier
'News Corp. has encouraged us to think big, think global and be ambitious'
Interview with Dow Jones Enterprise Media Group VP and MD Bruce Macfarlane

TV Ratings
Top 10 Programmes (26/04/2009 to 02/05/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	PR firms and politics
	Top brands, top trends
	IMI launches music licensing initiative
	Source: Hindu Business Line

	SC asks Trai to work out cable tariffs afresh
	Agilent sees more revenues from govt
	Value buying pushes up Pantaloon's April sales
	Source: Business Standard

	IPL's sixers and ducks!
	Source: DNA

	Audit processes, not ad rates: media agencies
	Marketeers rush for slice of swine flu property, launch campaigns
	Source: Livemint


	Andrew Heller, promoted to vice-chairman TBS/Management changes at TBS
	India to host 38th World Magazine Congress
	Source: domain-B

	Big FMCG brands focus on processed food sector
	Source: Financial Express

	Bharti Airtel launches two new entry packages for Digital TV
	Source: Top News

	PIXmania.com Chooses MyThings as Exclusive Behavioural Targeting Vendor MyThings Rich-Content, Customised Retargeting Ad Strategy Proves Successful for Retail Giant PIXmania
	Source: IT News Online

International News

	Nielsen: Alcohol Beverage Sales Strained
	Execs Stay Upbeat at CLIO
	CLIO Honors 'Mad Men' Creator Matthew Weiner
	TargetCast Hires Garment as Marketing Chief
	Nautilus Consolidates Media at TouchPoint
	A Rising Tide of 'Underwater' Homeowners
	CLM BBDO's Alka-Seltzer Effort Scores a Grand CLIO
	Consumers on Advertising (or the Lack Thereof)
	TGI Friday's Taps Publicis Team
	Choice Hotels to Visit 7 in Creative Review
	Source: Ad Week

	Alcohol Beverage Sales Strained
	Lay's Chips Spotlights Potato Farmers
	Kraft, Hershey, McDonald's Gear Up for 'Night At the Museum'
	Miracle Whip Whips Up Social App
	Source: Brand Week

	Trinity Mirror revenues hit by 30% slump in advertising sales
	Source: Independent

	Google Offers Chrome to the TV Advertising Gods
	Source: Bizjournals

	Tencent Increases Revenue, But Internet Advertising Slips
	Source: ChinaTechNews

	Lagardere 1Q Rev Dn 2%, Confirms '09 Guidance
	Source: Wall Street Journal

	Mobile advertising 'exceeding expectations'
	Source: MobileShop

	Classified advertising site to drop 'erotic services' ads
	Source: Atlanta Journal Constitution

	Vodafone expands advertising reach and range
	Source: Mobile Europe

	Read all 'Advertising and marketing' posts in Digital Media
	Source: CNET News

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