13 May 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 16
 
 

 





Adex Analysis
 
 
 










TV advertising during Q1 '09 - Part 1
20% rise in TV advertising during the 1st quarter of '09 compared to same period in '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
IPL withdraws SMS contest following criticism
 IPL withdraws with immediate effect its SMS contest following strong criticism from sports minister MS Gill.

Hinduja's IMCL gets Rs 1.4 bn carriage fee boost as revenue ups 50% in FY'09
 Hinduja-owned IndusInd invests Rs 500 mn for cable acquisitions in FY'09; carriage revenue is at Rs 1.4 bn.

Pepsi signs Vijender Singh as its new brand ambassador

Recession hurts consumer confidence in India: Study

ZenithOptimedia appoints Gandhi to head Zed Digital

Marathe joins Rediffusion - Y&R as creative head, art

NVCP, Nooka to create wrist watches featuring SpongeBob

ESS to manage Singapore World Netball Championship 2011

Big Animation, Frameboxx to offer animation course

Eros releases Billu on DVD with deleted scenes


TV Ratings
Top 10 Programmes (26/04/2009 to 02/05/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/04/2009 to 02/05/2009)
MAX
Star Plus
Colors
Zee TV
Sun TV
Maa Telugu
NDTV Imagine
Sony Entertainment TV
Gemini TV
Zee Cinema
Zee Marathi
SAB
Zee Telugu
Star One
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    PR firms find it tricky to sell political parties

    Source: Hindu Business Line
      
    		• Minnesota Tourism launches new Advertising Campaign
    		•

    VUDU partners Brightcove to Deliver Ad Supported Content

    		•

    AOL UK Launches AOL.com with Social Networking Aggregation

    Source: Media News International
      
    		•

    Yahoo! Sites Ranks as Top Display Ad Publisher in March With 43 Billion U.S. Ad Views, According to comScore Ad Metrix

    Source: IT News Online
      
    		•

    Marketwatch.com in a new avtaar

    Source: Webnewswire.com
      
    		•

    Despite hardsell, Brand UP has few takers

    		• Kawasaki to piggyback on Bajaj

    • Pantaloon gets nod to raise Rs 368 cr

    Source: Business Standard
     
      
    		•

    Google Launches TV Adverts To Promote Chrome Browser

    Source: eBrandz
      
    		•

    Amway to make India its sourcing hub

    Source: Financial Express
      
    		•

    The ScreenAgers : Living life in between the screens

    • Congress's 'Jai Ho' trounces BJP’s 'Bhay Ho'

    • How screenified are the youngsters ?

    • Rules Of Engagement

    • Myths & beliefs regarding Consumer behaviour during recession

    • Cannes becomes assembly of World' best creatives

    		•

    Titanium Lion: The Most sought after trophy at Cannes

    Source: Media News International
     
    International News
    		• Chipotle Tells Consumers: Make Your Own
    		• Americans Use Credit Cards Less
    		• Responding but Not Clicking
    		• David Levy to Lead Turner Network Sales
    		• SAP Makes Its Position Clear
    		• Nielsen Launches CLIO Healthcare Awards
    		• Microsoft Steps Up Value Attacks on Apple
    		• Brands Take the 'American Idol' Stage
    		• Miracle Whip Rolls Out Social App
    		• Cowdell Succeeds Neslund as N.A. CEO at Mindshare
    Source: Ad Week
     
    		• Nielsen: Dollar Stores Attract Upscale Crowd
    		• Brands Take 'American Idol' Stage
    		• Microsoft Steps Up Value Attacks on Apple
    Source: Brand Week
     
    		• Microsoft ties up with Dish TV for advertising Xbox 360 Arcade
    Source: TopNews
    		• National CineMedia income, revenue up in Q1
    		• Advertising event spotlights social media
    Source: Bizjournals
     
    		• In-game advertising is a massive market
    Source: Telegraph
     
    		• Fairfax forecasts earnings slump
    Source: The Age
     
    		• Mediaset Exec Says 2Q Ad Rev To Show Little Improvement On 1Q
    Source: Wall Street Journal
     
    		• Mondadori sees "grim" Q1 ad sales, recovery by 2010
    Source: Reuters
     
    		• Mobile advertising in 2008 was more successful than we'd hoped
    Source: GoMo News
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