Indiantelevision.com's The Ad Linx Reporter dated 12 May 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Reliance Mobile to live telecast T20 World Cup matches on Vas platform
Reliance Mobile to show World T20 matches on its Vas platform; has also set up World T20 zone on R World.

Airtel Digital TV eyes T20 World Cup, launches two entry packs
Digital TV's Rs 1850 pack gives free subscription for 3 months to ESS's 3 chnnls; another offer is at Rs 2000.

Microsoft Xbox to run its ads on Dish TV
Dish TV to run Xbox 360 Arcade ads on its interactive chnl; taps revenue outside its main subscription income.

IRS R1: C&S reach up 7%, FM radio also on an upswing
C&S reaches out to 307.7 mn individuals, up from 287.4 mn in earlier survey; FM radio is also on an upswing.

TV Ratings
Top 10 Programmes (26/04/2009 to 02/05/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Mera World retail brand in Bangalore
	Hindustan Unilever announces final dividend
	PepsiCo brings out Slim Can format of Diet Pepsi
	Source: Hindu Business Line

	'Dabur: Real goes flavoured
	Hindustan Unilever: Volume vs value
	Amul gets a Second Life
	Dish TV inks ad deal with Microsoft Xbox
	Hindustan Unilever: Fair, not so lovely
	Fruit-based juices refresh sales for beverage makers
	Nestle-L'Oreal faces Botox maker challenge in Europe
	Retailers look to streamline logistics to cut costs
	Source: Business Standard

	'It's imperative that media & creative come together'
	Source: DNA

	Ad Shop Adrenalina Ramps Up Digital Innovation Drive
	Source: Media News International



	Dishtv offers Microsoft Xbox 360 Arcade an uncluttered advertising
	Source: India PRwire

	Get the best returns on investment
	Well begun is half done
	Burn your calories with Diet Pepsi
	Chain reaction
	"Consumers here want non-invasive solutions"
	What’s in a name?
	Gambling begins at the big screen
	Source: Financial Express

	Appy Fizz and Grappo Fizz using online medium to promote itself
	Source: domain-B

International News

	A New (Full-Page) Look for Online Ads
	Peacock Equity Backs EveryZing
	French's Puts 'Fun,' 'Value' on Menu
	Surf Moves to BBH From Lowe
	Campbell-Ewald Keeps U.S. Navy Biz
	'Advanced TV' Ad Segment Primed to Rise
	BBDO Cuts 30 Staffers in Atlanta
	Saatchi N.Y. Elevates Zuna to Senior Post
	WildTangent, Mochi Media in Deal
	Tri-Agency Buying Arm Created by SMG
	Source: Ad Week

	French's Spreads 'Fun,' 'Value' Message
	Chipotle Tells Consumers: 'Make Your Own' Fare
	Kool-Aid Man Returns in Race Against Soda
	Source: Brand Week

	Clear Channel Outdoor posts 1Q loss
	Source: Forbes

	Rinaldi wins three advertising awards
	Source: The Gazette

	Advertising Losses Put Squeeze on TV News
	Source: New York Times

	Burger King Franchisees File Suit Over Ad Plan
	Source: CNNMoney

	BCP On Advertising Blitz
	Source: Mmegi Online

	UK Mobile Banner Advertising Up 45 Percent
	Source: Washington Post

	BAA, JCDecaux Airport Terminate Advertising Pact
	Source: Wall Street Journal

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