Indiantelevision.com's The Ad Linx Reporter dated 9 March 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Rajasthan Royals bucks trend, ups marketing spend
Marketing spend goes up three-fold; initiatives include DVD, team song, movie and sporting gear.

Zee TV rejigs programming, attacks 9 pm slot
Zee shuffles Saath Phere to 9 pm slot; Kasam Se ends on 13 March & new show to air from 16 March.

Fitch downgrades TV18
Fitch raises concerns over TV18's deployment of cash balances to support subsidiaries & group firms.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	GIS system helps Chennai Corpn earn Rs 70 cr more
	Source: Hindu Business Line

	Titan to add 40 more stores by Mar 2010
	Source: Financial Express

	Media planners tense as ad cycles get shorter
	Aditya Birla Retail plans 10 hypermarkets
	Source: Business Standard

	Rang de Basanti to be screened at SAARC Film Festival
	Source: Hindu


	Brand Rahman goes sky-high
	Source: DNA

	Rahul Gandhi likely to pad up during IPL slam bang
	Source: Economic Times

	Businessman stabbed, thrown from 5th floor
	Source: Times of India

	Will cricket win over terror fears?
	Source: Livemint

International News

	MTVN's Digital Media Chief to Exit
	WPP Preps More Layoffs, Lowers Margin Targets
	S&P Voices Caution Over IPG's Outlook
	Silk Soymilk Selects Burnett, Seed
	Agencies in Action Fights Hunger
	LVMH's $185 Mil. U.S. Media in Play
	Modell's Picks Horizon Media
	Former Westwood One CEO Launches Radio Net
	Mullen Cuts 40 Staffers at HQ
	Source: Ad Week

	Blockbuster Same-Store Sales Up 4.4%
	Snapple Getting Biggest Makeover in 37 Years
	Source: Brand Week

	Cheaper to run TV commercials on the internet
	Source: Telegraph

	Advertising Transforms Lab Machine Into Killer Ninja Robot
	Source: Wired News

	Google Adsense Diversifies Into Expandable Advertising
	Source: eBrandz

	WPP profits up as it predicts comeback for 'old media' advertising
	Source: Telegraph

	Conservatives appear to have dropped ‘in-out’ advertising
	Source: Vancouver Sun

	Sybase unveils SMS services for mobile location and advertising
	Source: NetworkWorld

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