Indiantelevision.com's The Ad Linx Reporter dated 4 June 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

IPL2 draws in 122 mn viewers, final clocks 9.3 TVR
IPL2 draws in 122 million viewers as compared to 101 million that tuned in for the inaugural edition.

Network18 to raise Rs 1.2 billion from Saif Partners
Network18 to make preferential allotment at Rs 130 per share; to also have a QIP and have a cash pool of Rs 6 bn.

Zee TV ousts Star Plus to be No. 2
Dance India Dance helps Zee race ahead of Star with 245 GRPs; Sony's prime time overhaul gets mixed response.

Zee Turner rolls out the 'Biggest Widest Best' campaign

TV Ratings
Top 10 Programmes (17/05/2009 to 23/05/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Unichem looks to establish connection with consumers
	When simple isn’t easy
	Wholesale FDI in retail
	Vishal Retail allots warrants to promoter
	Source: Hindu Business Line

	Discovery Communications Appoints Brent Spitzer to VP
	UK media investment predicted to fall 14% this year
	New Ad Campaign Asks DC Commuters 'Who's Hogging Our Antibiotics?'
	Source: Media News International

	Digg Unveils Next Generation Social Ad Platform
	Source: TechWhack


	South African ad gurus laud IPL 2
	Source: Cricketnext.com

	IPL over, TV gets a facelift
	Source: Screen Weekly

	Zee overtakes Star first time in 10 years
	Microsoft ads say search is sick, Bing is the cure
	Source: Livemint

	Cheating the gaming thief
	Source: Business Standard

International News

	Dutch Shop Darling Opens in N.Y.
	BK's 'Whopper Freakout' Wins Grand Effie
	Lowe Offers Global CEO Position to Michael Wall
	Rosen Adds President's Title at Arc
	Tough Times for Older Workers
	Study: Folks Don't Watch Much Online Video
	U.S. Teens Prefer MySpace, YouTube to Facebook
	TBWA, Grey Score With GSK
	PNC Bank Picks Deutsch
	Source: AdWeek

	Mobile Advertising Expected To Hit $5.7 Billion By 2014
	Source: InformationWeek

	Jerky Taunts Fuel Beef Jerky Mobile Push
	GSK Awards Creative Accounts to TBWA, Grey
	CPG Marketers Weathering Recession Quite Well
	Microsoft's Bing Issues Ad 'Manifesto'
	Source: Brand Week

	UK advertising spend to fall 14 pct in '09-study
	Source: Reuters

	For Microsoft, Bing's Thing Might Be Advertising
	Source: ChannelWeb

	Al Gore wants to save advertising, too
	Source: CNET News

	Print media facing 'lethal' drop in advertising
	Source: Telegraph

	AdMob gets even more heavily into mobile advertising on iPhone
	Source: GoMo News

	Schumer proposes eliminating youth-targeting tobacco advertising
	Source: EmpireStateNews

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