22 June 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 44
 
 

 





Media, Advertising & Marketing Watch
 
 
 










Sab surges ahead of Star One
Sab edges out Star One with 66 GRPs; Smriti Irani's Maniben.com & other family comedies help push up ratings.

NDTV Lumiere plans to raise $7 million
NDTV Lumiere in talks with private equity investors; aims to widen World Cinema content & step up presence of TV chnnl.


ET Now launches on 22 June
 ET Now signs up with major MSOs for distribution; industry estimates put carriage cost at Rs 400-500 million.


Recession spurs correction in OOH prices

IAA to soon launch new Chapter for those below 35 years

Pix announces contest around Slumdog Millionaire

Advertising sets heart racing: CNN Study

CBeebies gets under-sixes cooking with 'I Can Cook'

O&M elevates Broadbent to global effectiveness director

Mediaedge:cia bags Activision Blizzard account

Max Retail plans to add 12 retail outlets in FY'10

O&M bags VLCC creative account


TV Ratings
Top 10 Programmes (07/06/2009 to 13/06/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (07/06/2009 to 13/06/2009)
Star Cricket
Zee Marathi
Zee TV
Colors
Sun TV
Star Plus
NDTV Imagine
Zee Cinema
MAX
SAB
Gemini TV
Sony Entertainment TV
Star One
Zee Telugu
Udaya TV
Kalaignar TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• PepsiCo to build warehouses to ensure consistent potato supply
    		• M&M to ride on ex-Chrysler dealers
    		• Nutrition + Fun = Britannia
    		• Pepsi planning ultra-cheap drink to fight anaemia
    Source: Business Standard
      
    		• For the small guys
    Source: Hindu Business Line
     
    		• Cole to have a complete makeover
    Source: Indopia
      
    		• Warangal civic body cracks whip on negligent ad agencies
    Source: Express Buzz
      
    		• Humour 'sexing up' Indian ad scene
    Source: Hindustan Times
     
    International News
    		• Adweek Launches RealTimeCannes
    		• Mercedes Appeals to Reason
    		• Does the CEO Make an Ad More Credible?
    		• In-Store Media Must Change With the Times
    		• Ogilvy Advances Key Planning Execs
    		• GM to Spend $40 Mil.+ a Month on Ads While in Bankruptcy
    		• Stevia Enters Battle of the Sweeteners
    		• H&R Block Moves to DDB
    		• NBC, Microsoft Try Selling TV Spots via Web Tools
    		• SoBe Lifewater Goes Social
    Source: AdWeek
     
    		• NFL Uses Digital Media for Father's Day Drive
    		• Finding Right Look Meant Monkeying with 100 Designs
    		• Scientist: Influencer Theory is Bogus
    		• Web Key for Autos
    Source: Utalkmarketing
     
    		• Cable venture suspends first advertising product
    Source: The Associated Press
    		• US Online Advertising Industry: $300 Billion and Counting
    Source: EconomyWatch.com
     
    		• Kamel calls for ethics in advertising
    Source: Saudi Gazette
     
    		• Downtown Cincinnati's JA&G Advertising merges with fledging agency
    Source: Cincinnati Business Courier
     
    		• Woot!media wins advertising contract
    Source: Crain's Manchester Business
     
    		• Brand Union appoints chief creative officer
    Source: Btob Online
     
    		• Regulators ask how green is your advertising
    Source: Financial Times
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