Indiantelevision.com's The Ad Linx Reporter dated 2 June 2009 - Global and Indian advertising news, information and data at your fingertips

Executive Dossier

'The kids market remains hugely under indexed'
Interview with Nick India VP and GM Nina Elavia Jaipuria

Media, Advertising & Marketing Watch
Content code is in Ambika Soni's priority list
I&B minister to ensure wide coverage of Commonwealth Games & examine print & electronic media demands.
Jawahar Sircar is new I&B Secretary

TV18 stalls plans of Gujarati and south language biz news channels
TV18 to wait for economic revival before launching a Gujarati and a south language business news channel.

Meow FM COO Anil Srivatsa quits
Radio Today Broadcasting COO ends 3-year tenure; he built Meow as a talk show, women-centric station.

TV Ratings
Top 10 Programmes (17/05/2009 to 23/05/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Need for informed opinion ‘Nets’ more ads
	PepsiCo to invest Rs 1,000 cr in beverage biz by ’09 end
	Source: Hindu Business Line

	Dhoni and Bipasha in a Reebok TV Ad
	Source: Smash Hit

	RCom to pump 150 crores to advertise its GSM Service
	Source: WATBlog

	Far from the madding consumers
	Retailers depart, ads arrive
	Emotional baggage
	“Today we have 70-mn plus subscribers”
	Ringing in the moolah
	Me and my network
	Change of focus
	"Even our niche market is very large"
	Wi-Fi’s in flight
	Who’s listening to the message?
	PepsiCo India to invest Rs 1,000 cr
	Source: Financial Express



	Angel Broking upgrades Colgate
	Advertising needs to change from 'messages' to active conversations
	Infomercials rise on mainstream channels
	Source: Livemint

	MyTradeBook Catches on as B2B Advertising Tool
	Source: CXOToday.com

	A cool cause
	GO LOCAL
	Retailers, food chains eye metros
	Pantaloon Retail arm close to equity deal with Carrefour
	Source: Business Standard

	Leo Burnett promotes Amod Dani and Vikram Pandey as creative directors
	Source: Media Newsline

International News

	GM Filing Echoes Through Media World
	Most Marketers Ignore Brand Metrics Online
	GM Heralds Impending Rebirth in Brand Push
	IdeaCast Adds E! Content
	Carl's Jr. Makes New Kind of Network Buy
	Most Owners Happy With Their Cars
	Survey: Shops Plan to Pitch More in '09
	Report: Swag Sales Shrank 7 Percent
	MEC Forecasts Rise in Sponsorships
	Source: AdWeek

	Starbucks, MSNBC Brew Up Sponsorship Deal
	GM Heralds Impending Rebirth in Brand Push
	Bacardi CMO to Leave
	Source: Brand Week

	MyTradeBook Catches on as B2B Advertising Tool
	Source: CXOToday

	Advertising Potential on Kindle: Showtime Starts With Script Downloads
	Source: Reuters

	AT&T names Esther Lee as SVP Brand Marketing and Advertising
	Source: Trading Markets

	Advertising creditors play tense waiting game
	Source: Financial Times

	Q1 Online Advertising Revenue Fell to Double Digits
	Source: Editor & Publisher

	Times advertising director receives promotion
	Source: Pekin Daily Times

	SDBJ Names Karen Mullen Vice President of Advertising
	Source: San Diego Business Journal

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