16 June 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 40
 
 

 





Executive Dossier
 
 
 










'All IPL teams should be able to break even by 2011'
Interview with GroupM ESP managing partner Hiren Pandit

Media, Advertising & Marketing Watch
Ajay Vidyasagar joins Sun TV as COO
Former Star India content and new media president joins Sun TV Network as COO, effective 15 June.

Mounting expenses dent bottom line of Inox and Cinemax
 Content cost and pressure to scale up has hit the profitability of the two multiplexes in 2008-09.

Colors sweeps Indian Telly Technical awards
 Colors bags 7 Indian Telly Technical Trade, Channel and Programming awards; Hathway wins the best MSO award.


Reliance Big TV rolls out 360 degree ad campaign

Ogilvy bags Mother Dairy milk & dairy products' creative biz

CavinKare ropes in 2 brand ambassadors for Indica Herbal

Réal unveils two new variants

CBBC commissions two science shows

H&B Stores enters Gurgaon; plans to add 12 stores in a year

ET Now to launch soon, announces senior editorial team

IBN7 launches 'Speed News'


TV Ratings
Top 10 Programmes (31/05/2009 to 06/06/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (31/05/2009 to 06/06/2009)
Star Cricket
Zee TV
Star Plus
Colors
Sun TV
Zee Cinema
NDTV Imagine
Sony Entertainment TV
MAX
Zee Telugu
Gemini TV
SAB
Zee Marathi
Star One
Maa Telugu
Kalaignar TV
Udaya TV
POGO
ETV Marathi
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Nokia launches ‘life tools’ service
    		• Launching re-usable bandage
    		• Honda Jazz arrives in Kochi
    Source: The Hindubusiness Line
      
    		• India's T20 exit queers the pitch for advertisers
    Source: Economic Times
      
    		• Reliance BIG TV to kick start new advertising campaign
    Source: Equity Bulls
      
    		• A stellar debut?
    		• Keep it simple
    		• Damage control
    		• Domestic BPO biz to touch $6 bn in revenues by 2012
    Source: Business Standard
     
    		• India’s T20 exit puts advertisers, channel on sticky wicket
    		• Movers & Shakers
    		• Watch out, Priety
    		• Shape of things to come
    		• Win in the last mile
    		• Branded entertainment
    		• Fighting the recession blues
    		• "All our properties are well differentiated"
    		• The long and short of it
    		• Restoring buyer confidence
    		• Rebuilding brand GM in India
    		• Putting up A Brave Front
    Source: Livemint
     
    International News
    		• Village Voice to Launch Niche Ad Network
    		• Global Home Entertainment Biz Sags
    		• Where Will Folks Spend Their Summer Vacations?
    		• Stuller Diamonds? There's an App for That
    		• MRI Says Service Boosts Mag Ad Measurement
    		• Crispin Lands in Europe With an Eye on Digital
    		• Where Hollywood Meets Reality
    		• Reckitt Reviews Global Media
    		• Q&A: BBDO's David Lubars
    Source: AdWeek
     
    		• Mobile advertising likely to grow, expert claims
    Source: ihotdesk
     
    		• The New Face of P&G
    		• Reckitt Reviews Global Media
    		• Sharpie Expresses Itself
    		• CVS, Hallmark Help 'Peanuts' Turn 60
    Source: Brand Week
    		• Cinema Advertising Jumps 5.8% in 2008
    Source: Media Buyer Planner
     
    		• YouTube gets users to rate its advertising
    Source: Econsultancy
     
    		• TVB: Q1 advertising off 11.9 percent
    Source: Media Life Magazine
     
    		• Microsoft and Google in advertising battle
    Source: Equimedia Marketing News
     
    		• Zoo stars shoveling brigade in new ad
    Source: Columbus Dispatch
     
    		• Chinese WAP Advertising Industry Flourished in Q1
    Source: TMC Net
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