10 June 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 36
 
 

 





Adex Analysis
 
 
 










Summer cool categories on TV in Jan-Apr '09
TV ads of 'summer cool' categories see growth of 49% during Jan-Apr '09 over year ago- AdEx India Analysis.

Media, Advertising & Marketing Watch
Financial Times gets FIPB nod for facsimile edition
Facsimile edition will involve FDI inflow of Rs 100,000; WorldSpace to apply afresh while Eros' proposal is deferred.

Special Report
'We are looking at localising further'
 Kids channels see 1.08% growth in viewership in 2009 over year ago; ad volume up by 36.8%.


Interactive advertising bureau to be established in Singapore

Osiris Ent appoints Dohmen as VP - president sales & mktg

Nick at Nite Moves Up One Hour to 8 pm

Newcastle on sale for £100 million

Discovery, GAP Adventures to launch Discovery Adventures


TV Ratings
Top 10 Programmes (24/05/2009 to 30/05/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (24/05/2009 to 30/05/2009)
MAX
Colors
Zee TV
Sun TV
Star Plus
Sony Entertainment TV
NDTV Imagine
Gemini TV
Star One
Zee Cinema
SAB
ETV Marathi
Maa Telugu
Udaya TV
Zee Telugu
Zee Marathi
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• IMax to partner Indian cos for brand promotion, marketing
    Source: Hindu Business Line
      
    		• Brand Pug loses appeal after campaign ends
    		• Unitech's new brand for affordable homes
    		• Toyota to launch sedan from small car platform
    Source: Business Standard
      
    		• Tacoda Veteran Joins Turn to Drive Revenue Growth
    Source: Media News International
      
    		• Ads in exchange of free downloads? Indians say yes please
    Source: DNA
      
    		• Nescafe targets Starbucks
    Source: domain-B
      
    		• THQ and Double Fusion Renew Global In-Game Advertising Partnership
    		• On-air and On-line: Emmis Re-launches Streaming Platform
    Source: IT News Online
     
      
    		• Contract Advertising to represent India at Cannes Young Lions
    		• Promotions can be a strategic & brand building tool
    		• Marketing mantra: Provoke the customer rather than cajoling
    		• Cannes brings attention to global warming & climate change
    		• Brand building: Understand the promise you make or beware the customer
    		• Brand Launches
    		• Bawdy Copy
    		• An insight into the mind of Indian consumer
    		• Sony Ericsson to launch show Pocket TV
    		• Archie's visit to India shows the changing perception of Brand India
    		• Archie's visit to India shows the changing perception of Brand India
    Source: Economic Times
     
    International News
    		• Verizon Offers 99 Cent NYC Cab Rides
    		• KFC Seeks Face of Kentucky Grilled Chicken
    		• Clairol Intros 'Guardian Girlfriend'
    		• Mullen Taps Client Service Chief
    		• Bing's Buzz a Boon for Microsoft
    		• Dew Fuels Up With 'World of Warcraft'
    		• Walmart Debates Continued Tobacco Sales
    		• Strategic Planning Chief Exits Saatchi
    		• Postal Service Brings Augmented Reality Down to Earth
    		• CBS' Moonves Says Ad Market Is Rebounding
    Source: AdWeek
     
    		• DVD Jon beats Apple at advertising game
    Source: Inquirer
     
    		• 'The Office' Actress Stars as Clairol's 'Guardian Girlfriend'
    		• KFC Seeks Face of Kentucky Grilled Chicken
    		• Verizon Offers 99 Cent NYC Cab Rides
    		• The Evolving CMO
    Source: Brand Week
    		• Sina's First-Quarter Profit Falls as Online Ads Drop
    Source: Bloomberg
     
    		• Nielsen Report Predicts Bright Future for Global Online Advertising
    Source: MediaBizNet
     
    		• Publishing vets seek to start newspaper in Detroit
    Source: Google
     
    		• RSA advertising cut by 80%
    Source: Irish Times
     
    		• Advertising on Mobiles Bucks Downward Trend of Recession
    Source: Telecom
     
    		• Indian mobile consumers overwhelmingly open to mobile advertising ...
    Source: Telecom Tiger
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