8 July 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 56
 
 

 





Adex Analysis
 
 
 










Air conditioners ads on TV during Jan-May '09
Air conditioners advertising on TV sees 22% decline during Jan-May '09 over year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
No channels exiting DD's DTH: Soni
I&B Minister also says DD Direct Plus signals are available all over India except in the Andaman and Nicobar Islands.

Sony pumps in Rs 30 mn to market its big ticket show 'Iss Jungle se Mujhe Bachao'
 Channel books 8,000 TV spots across genres to promote Iss Jungle...; to also use radio and digital media extensively.

Executive Dossier
'India is a very important part of our growth strategy'
 Interview with Total Sports Asia CEO Marcus Luer

Mudra Group launches new specialized agency

Mudra taps Hegerman to head digital arm

CBBC announces raft of shows for next year

Paramount Pictures to exploit AXN for film promotion

Mukta Arts launches ' Paschim Express'


TV Ratings
Top 10 Programmes (21/06/2009 to 27/06/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (21/06/2009 to 27/06/2009)
Star Cricket
Zee TV
MAX
Colors
Sun TV
Star Plus
NDTV Imagine
SAB
Gemini TV
Sony Entertainment TV
Zee Cinema
Zee Telugu
Ten Sports
Zee Marathi
Maa Telugu
Star One
Star Gold
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Hyundai to start diesel engine production by next year-end
    Source: Hindu Business Line
      
    		• Anil Ambani-controlled Mudra launches new agency
    		• The Naaka Mukka campaign: Cut out for glory
    		• FMCG advertising: Two tea brands battle for attention
    		• Sound of music
    		• Modern technology and Indian culture
    		• Brand Launches
    		• Campaign through an advertisement
    		• Social acceptance of gay community in India
    Source: Economic Times
      
    		• OAP launches OOH campaign for Deccan Chronicle
    Source: Media Newsline
      
    		• Pantaloon to raise up to Rs 1k crore
    Source: Business Standard
     
    		• Branded jewellery firms eye 25% sales growth, more SEZs
    		• The story so far...
    		• The plot thickens
    		• On The Spot
    		• Brains & Brawn
    		• Touch, feel and buy
    		• Marketers are joining the varsity
    		• Few takers for a wider red carpet
    		• Japan imposes ban on Citigroup ads
    		• "The lack of retail finance is a hindrance to sales"
    Source: IT News Online
      
    		• McDonald's appoints VCCP to handle recruitment ad business
    Source: domain-B
      
    		• Ad firms hope to be back in action by August
    Source: mydigitalfc.com
     
    International News
    		• It's Getting More Difficult to 'Buy American'
    		• Nets Covering Jackson Memorial Shrug Off Ad Loss
    		• Toshiba Sets Its Laptops Free on TV
    		• Nielsen: Consumers Trust Online Opinions
    		• Yet Another Survey Shows Marketers Cutting Budgets
    		• King of Pop Rules Facebook
    		• Starburst Eyes 'Contradictions'
    		• Saatchi N.Y. Taps Bittman for New Business
    		• Yahoo Ups Search Ante
    		• StoreBoard Expands Reach
    Source: AdWeek
     
    		• Snuggie Blankets Market with Extensions
    		• Convenience, Health Drive Food Sales
    		• Starburst Embraces 'Contradiction'
    		• Will the Bubbles Rise Again?
    Source: Brand Week
    		• AOL appoints Bebo chief as head of ad sales Europe
    Source: Reuters
     
    		• Council orders ad board removal
    Source: BBC
     
    		• CDA bans advertisement on capital roads
    Source: The News
     
    		• Is Amazon Bringing Advertising To The Kindle?
    Source: ChannelWeb
     
    		• Irish advertising spend to fall by 14% this year
    Source: Belfast Telegraph
     
    		• City plans to tighten controls on advertising billboards
    Source: Jakarta Post
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