7 July 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 55
 
 

 





Media, Advertising & Marketing Watch
 
 
 










Budget extends stimulus package for print media
Waiver of 15% agency commission on DAVP ads and 10% hike in rates to stay till 31 Dec; FM also abolishes FBT.

Budget: New tax on STBs to hurt DTH, Cable ops
5% customs duty to push up costs; FM Pranab Mukherjee says production capacity has come up in India.

Prasar Bharati gets the extra bucks due to Commonwealth
 Pubcaster gets grant-in-aid of Rs 16.36 bn for 2009-10; I&B Ministry’s investment also increases to Rs 3.56 bn.

Dabur to guard hair of young females with ‘Total Shampoo’

CBeebies sets up Australian Editorial Advisory Council to safeguard content issues

Foxtel joins Macrovision’s EPG licensing programme


TV Ratings
Top 10 Programmes (21/06/2009 to 27/06/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (21/06/2009 to 27/06/2009)
Star Cricket
Zee TV
MAX
Colors
Sun TV
Star Plus
NDTV Imagine
SAB
Gemini TV
Sony Entertainment TV
Zee Cinema
Zee Telugu
Ten Sports
Zee Marathi
Maa Telugu
Star One
Star Gold
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• How to look from behind the lens?
    Source: Bangalore.com
       
    		• No cause to waive excise duty on branded jewellery
    Source: Hindu Business Line
      
    		• AT&T Hands Campaign Voted 'America's Favorite Magazine Ad'
    		• The Dallas Morning News Signals New Model for Industry adspace
    Source: Media News International
     
    		• Alger Unveils New Brand Identity
    		• SocialROI Inc. Launches TweetROI Platform for Twitterers New Pay-Per-Tweet Platform
    		• Keisense and DiviNet Partner to Jointly Deliver Interactive TV Services
    Source: IT News Online
      
    		• Daily $25 Gift Card Give-Away now on iPhone by MobiMogul
    Source: Mobiletor
     
    International News
    		• In the Shadow of the Founders
    		• P&G to Shops: Use These Production Cos.
    		• Zenith Again Downgrades Ad Forecasts
    		• Nielsen: Kids Flock to Web
    		• As Recession Lingers, Gamers Play On
    		• No Sellers' Market for Traditional Shops
    		• Amid Upfronts, Brands Experiment Online
    		• Barbarian Group Makes Staff Cut
    		• Michael Jackson, Pepsi Made Marketing History
    		• TV Ad Market Still Refuses to Budge
    Source: AdWeek
     
    		• Facebook Users Scoop Up Free Starbucks Ice Cream
    		• Doritos Bags Blink-182, Big Boi
    		• Nascar Fans Embrace Patriotic Brand Loyalty
    		• Michael Phelps Makes Subway TV Ad Debut
    Source: Brand Week
     
    		• BT Group puts Phorm advertising technology on hold
    Source: FT
     
    		• Amazon may plug in-book advertising into Kindle
    Source: The Register
     
    		• Ask.com gets returns from NASCAR advertising
    Source: econsultancy
     
    		• Online Advertising To Grow 10% In ‘09
    Source: web pro news
     
    		• Top 50 Advertisers by Media Value in May 2009
    Source: Clikz
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