28 July 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 70
 
 

 





Media, Advertising & Marketing Watch
 
 
 










Need for independent regulatory body for content imperative: Soni
Regulatory body is the only way to curb obscenity and vulgarity on the electronic media, says I&B Minister Soni.

Hinduja's IndusInd Media plans to list
IMCL plans to list either via IPO or reverse merger; agrees to dilute 1% to Ashley Investments at $644 mn valuation.

Jiggy George to end stint at Cartoon Network on 31 July
 CNE executive director India and South Asia Jiggy George quits organisation; he was also head of CN's theatrical div.

Personal recommendations: Most trusted ad form in India

iContract to handle Big Cinemas' direct & digital mkting biz

US Senate Committee holds hearing on Children's Television Act
BBC Worldwide sells '3rd & Bird!' to Canada's Treehouse channel

MPG to handle Nirlep's media account

Vigyaapan Technologies launches mobile analytic tool


TV Ratings
Top 10 Programmes (12/07/2009 to 18/07/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (12/07/2009 to 18/07/2009)
Star Plus
Colors
Zee TV
NDTV Imagine
Sony Entertainment TV
Sun TV
SAB
Zee Cinema
Gemini TV
MAX
Star Gold
Zee Telugu
Maa Telugu
Zee Marathi
Star One
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Post exit, Sara Lee to pay Godrej for licensed brands
    Source: Hundu Business Line
      
    		• Dabur finds its missing link
    		• Mid Day zeal
    Source: Business Standard
      
    		• Govt sets up own ad agency
    Source: Times of India
      
    		• Subscription helps broadcasters offset shrinking ad revenue
    Source: Livemint
      
    		• Google AdWords New Ad Strategy Goes Local
    Source: eBrandz
     
      
    		• Billy’s infomercials go on and on
    		• "We are focused on the domestic market"
    		• Partners in arms
    		• Playing up happy moments
    		• On The Spot
    		• Ticket to Hollywood
    		• When in crisis, reach out
    		• Marketing a drink, but not by name
    		• City Council to do away with billboards
    		• Animated film works the net
    Source: Financial Express
     
    International News
    		• Updated: Silverman Out at NBCU
    		• Is AR the Next Big Thing?
    		• Michael Jackson's Hair Used for Jewelry
    		• Weather Channel Storms the Web
    		• Marketing to Today's 65-plus Consumers
    		• DiVide Partners With Generate
    		• AOL Webisodes Put Kids in Space
    		• Johnny Rockets Flirts With 'Fame'
    		• TV-Focused Comic-Con Keeps Fans Intrigued
    		• JWT U.K. Names Guy Hayward CEO
    Source: AdWeek
     
    		• Reaching Today's Active Seniors
    		• Foreigner's Comeback CD a Walmart Exclusive
    		• Michael Jackson's Hair Used for Jewelry
    		• DiVide Partners With Generate
    Source: Brand Week
    		• Orange partners with Blyk for mobile ads in UK
    		• Indian broadcasters see relief from subscription
    		• Verizon Wireless seeks US court judgment on ads
    Source: Reuters
     
    		• Barry Diller, Ben Silverman reunite in advertising-marketing venture
    Source: Los Angeles Times
     
    		• Ofcom criticises broadband providers for advertising misleading
    Source: Guardian
     
    		• Microsoft said to be near Yahoo! Web-search advertising accord
    Source: Business Mirror
     
    		• Verizon Wireless Seeks Judgment On 3G Ad Claims
    Source: Wall Street Journal
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