14 July 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 60
 
 

 





Media, Advertising & Marketing Watch
 
 
 










Star Plus bets big on Sach Ka Saamna
Star Plus chalks out aggressive marketing plan for new show; exploits web & digital medium to tap new audience.

DTH adds 1.99 mn subscribers in Q4: Trai
13.09 million total number of registered subscribers till end of March, says Trai; this is 17.9% up from previous quarter.

Colors brings Argentinian format show 100% Lucha to India
 Colors to air Indian version of the Argentinian format show in August-end; Endemol India to produce the show.

TBWA\ India Group appoints Niraj Dadoo as COO, CFO

TSA, Havas Sports in partnership to expand offering

CN, GoAnimate to promote online creativity among kids

Colors to have colorful first anniversary

Virgin Media to launch four new HD channels


TV Ratings
Top 10 Programmes (28/06/2009 to 04/07/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/06/2009 to 04/07/2009)
Star Plus
Colors
Zee TV
NDTV Imagine
Ten Sports
Sun TV
Sony Entertainment TV
Gemini TV
SAB
Zee Cinema
Zee Telugu
Maa Telugu
Zee Marathi
Star One
ETV Marathi
Udaya TV
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Pantaloon maintains same-store growth
    		• Horlicks stretches out
    		• Videocon Group: Amoebic attributes
    Source: Business Standard
      
    		• Council hauls up FMCG majors over ‘misleading’ ads
    Source: Financial Express
      
    		• Air New Zealand denies criticism against Nothing to Hide ad
    Source: Little About
      
    		• Best of both worlds
    Source: DNA
      
    		• Forecaster says worst is over for US advertising
    Source: Ecenomic Times
     
      
    		• Holiday Inn launches New Advertising Campaign
    		• Guardian , Financial Times announce recruitment advertising solution
    Source: mnilive
      
    		• UAE ad spending falls by 26%
    Source: TopNews
      
    		• Foundation Media Group Acquires Sun Radio Network and Moves to New State of the Art Facility
    Source: Techwalk
     
    International News
    		• Viewers Will Pay for Online Video, Report Says
    		• Magna Forecast Holds Little Hope
    		• UM Wins Charles Schwab
    		• La Comunidad Adds 2 Crown Brands
    		• C3-NFL Ratings Scrimmage
    		• Georgia Power Sniffs Out Savings
    		• Singh Joins Euro RSCG Discovery
    		• Changing Role of Rainmakers
    		• ManiaTV Set for Rebirth
    		• Nielsen Expands Reach of Web Measurement
    Source: AdWeek
     
    		• Chipotle Serves Free 'Food, Inc.' Screenings
    		• La Comunidad Wins Corona Extra, Modelo Especial
    		• NYSE Euronext Tries to Win Back 'Trust in the System'
    		• 'All You' Brings Value Deals from Wal-Mart to the Web
    Source: Brand Week
     
    		• Ezanga expands to release contextual ad model
    Source: Biz Report
    		• Worst over for U.S. advertising
    Source: The Globe and Mail
     
    		• Kapuso introduces new shows to advertisers
    Source: manilastandardtoday
     
    		• Forecaster says worst is over for US advertising
    Source: The Associated Press
     
    		• Advertising spending declines at 'severe' rate
    Source: Telegraph.co.uk
     
    		• Government advertising in BC jumps $10m
    Source: Vancouver Sun
     
    		• Sinclair Broadcast Group warns of possible Chapter 11 bankruptcy
    Source: Bizjournals.com
     
    		• Mobile advertising co Pudding Media raises $3 million
    Source: Globes
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