9 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 65
 
 
 





Adex Analysis
 
 










Instant Foods/Meals ads on TV for Jan-Oct '09
Instant Foods/Meals sector TV ads up 57% during Jan-Oct '09 compared to year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
Turner to acquire 92 per cent in NDTV Imagine
Deal involves acquisition of NDTV's 76% in NDTV Imagine for $67 mn and subscription to fresh equity worth $ 50 mn.

Govt to set up nodal group soon for news flow during crisis
Empowered Nodal Group to act as single point authority for disbursement of news in event of major crisis like Mumbai.

Tata Tea books heavy on all Star chnnls for new campaign

MediaVest to handle JK Helene Curtis' media duties

Pogo rolls out 4th edition of 'Galli Galli Sim Sim'
Disney to triple investments in animation production

ICL can not sue BCCI in UK court: Delhi HC

Peter Liguori to join Discovery as COO in January


TV Ratings
Top 10 Programmes (15/11/2009 to 21/11/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes



Top 100 Programmes (15/11/2009 to 21/11/2009)
Colors
Zee TV
Zee Marathi
Star Plus
Sony Entertainment TV
Sun TV
SAB
Neo Cricket
NDTV Imagine
Gemini TV
Zee Cinema
MAX
Star Jalsha
Star Gold
Zee Telugu
Maa Telugu
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Tata Tea to brew ‘Good for you' beverage range
    Source: Hindu Business Line
      
    		• CBS chief says advertisers paying 25 percent more
    Source: Sify
      
    		• Yahoo! Launches “Ad Interest Manager” To Control Targeted Ads
    Source: eBrandz
      
    		• McClatchy sees 4Q ad revenue down over 20 percent
    Source: Sify
      
    		• Advertising on Sun TV to get expensive from January
    Source: Media News Line
     
    		• DAVP empanels 29 agencies
    Source: domain-B
      
    		• Packaged healthy snacks for weightwatching consumers
    		• Best & Bekaar ads
    		• Bawdy Copy
    		• On the spot: Brand bosses' favourite campaigns
    		• Skoda marque’s marketing: Driving in circles
    		• Three not-so-easy ways to become an admired marketer
    		• Brand launches
    		• Soft drink market: Opportunities in India
    		• Packaged healthy snacks for weightwatching consumers
    		• Indian advertising: A force to reckon
    		• The Samurais in Indian marketing and advertising world
    Source: Economic Times
     
    International News
    		• 'Great Race' Between Traditional, Digital Shops
    		• Sony Taps Anomaly for European Biz
    		• CBS' Moonves Sees Ad Market Upswing
    		• Publishers Prep Digital Storefront
    		• Zucker: Industry Slow to Monetize Digital
    		• JetBlue Tries 'Gift Guide' Takeoff
    		• Forecasts See Modest Ad Growth Ahead
    		• Krispy Kreme Picks Mullen
    		• TNS: Ad Spending Sinks 15.3% in Q3
    		• Arbitron, Radio Nets Form Consortium
    Source: AdWeek
     
    		• Gatorade Drops Tiger (the Drink)
    		• Pirate Brands Tightens Up the Ship
    		• Krispy Kreme Taps Mullen as Lead Agency
    		• JetBlue Unwraps 'The Flyer's Collection'
    		• 1-800-Flowers.com Spreads 'Warm, Fuzzy' Feeling
    Source: Brand Week
    		• Media Companies See Slower Ad Declines
    Source: Wall Street Journal
     
    		• McClatchy Forecasts Improvement in Advertising Revenue for Coming Times
    Source: TopNews United States
     
    		• CBS sees signs of advertising revival
    Source: Financial Times
     
    		• Advertising Privacy Tool Launched by Yahoo
    Source: TopNews Singapore
     
    		• FTC reviewing Google's admob acquisition
    Source: InternetNews.com
     
    		• CBS says sold 90 percent of Super Bowl ad spots
    Source: Reuters
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