Indiantelevision.com's The Ad Linx Reporter dated 7 Dec 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Radio Mirchi not to bid if music royalty issue unresolved
Radio Mirchi will not participate in the Phase III bidding process if the music royalty issue is not resolved.

Joint group under I&B secretary to find consensus on regulatory issue
Ambika Soni suggests stakeholders to form identified group with I&B Secretary to form a consensus on regulatory issue.

Colors beefs up movie library ahead of US, UK launch
Acquires TV rights for 32 UTV movies for Rs 300 mn with 18 first airings in India; also to premiere Tips' Ajab PremKi...

TV Ratings
Top 10 Programmes (15/11/2009 to 21/11/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Beetle is key to VW's brand building in India
	Source: Hindu Business Line

	Resurgence of the brand mascot
	Kaya's new face
	'Entertainment is a huge and interesting opportunity'
	Source: Business Standard

	Yahoo!, Microsoft finalises terms for search-ad tie-up
	NYT introduces international weekly in Le Figaro
	Source: MediaMughals



	Brand-new strategies to connect with people take firms to a new high
	Idea ends sponsorship deal with IPL team 2 yrs before schedule
	Tendulkar goes beyond retirement with his brand ST
	Source: Economic Times

International News

	At Least 5 Shops Chase Tylenol, Motrin
	Martin Agency Wins Pizza Hut
	Lutz Out as GM Chief Marketer
	Razorfish Loses N.Y. ECD
	Parsing Execs' At-Work Media Use
	Vote for Decade's Best Ads, Agencies and More
	U.S. IP Czar Espinel Wins Confirmation
	Gotham Names Content Chief
	Hearst Preps Skiff Digital Reader Service
	Zoom Expands Digital Gyms Net
	Source: AdWeek

	Bob Lutz Out as GM CMO
	Charmin Makes Bathroom Break Social
	Shops Chase Tylenol, Motrin
	Pepsi Opens Online Interactive Store
	Consumers Believe Macy's Holiday Campaign
	Source: Brand Week

	GE agrees to annual NBC U advertising
	Source: Variety

	AOL goes it alone in split with Time Warner
	Source: msnbc.com

	Yahoo, Microsoft: Finalize Search, Advertising Agreement
	Source: Wall Street Journal

	Online Ad Industry: Advertising Is 'Creepy'
	Source: AdAge.com

	Falling advertising kills National Geographic Adventure magazine
	Source: domain-B

	AOL Chief Takes Apple Turnaround as Model to Revive Ad Sales
	Source: Bloomberg

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.		Subscribe to this Newsletter: Click here For Feedback: Click here Unsubscribe to this Newsletter: Click here Update your profile Click here For Archives: Click here
"You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you". Click here to know how to add our e-newsletters to your safe sender list. Our mailing address is: Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791

The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2008 All Rights Reserved www.indiantelevision.com

*If you are not able to see the mailer, please click here

Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.