30 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 79
 
 
 





Adex Analysis
 
 










Facts and Figures of Television Advertising in 2009
Count of brands on television sees the highest growth in 2009 since 2005 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Fastrack creates roadblock on Zoom
Fastrack's "Move On" campaign to block for entire day ad space on Zoom on 30 Dec; to occupy 12,000 secs on chnnl.

Zeel fixes share swap ratio for merger of ETC Networks
Zee Entertainment to swap 10 of its shares for every 11 held in ETC; Zeel shareholders to also get 1 share of Zee Learn.

Disney Channel to tap tweens with new comedy band

Colors bets high on Abhishek's 'Aaram classes'

Apple Rush retains services of Jumpstart Marketing

UTV announces four-movie slate for Q4 release


TV Ratings
Top 10 Programmes (29/11/2009 to 05/12/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/11/2009 to 05/12/2009)
Colors
Star Plus
Zee TV
Sun TV
SAB
Neo Cricket
MAX
NDTV Imagine
Zee Cinema
Star Jalsha
Gemini TV
Zee Telugu
Zee Marathi
Zee Bangla
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Fly Mobile launches stylish CDMA phone, C-250
    		• UTV gears up for bullish release slate in Jan - Feb - March 2010
    Source: Financial Express
     
    		• Panasonic launches ACs in Kerala
    		• Tata Indicom partners Samsung to launch high speed data phone
    Source: Hindu Business Line
      
    		• UTV launches new channel for action movies
    Source: Business of Cinema
      
    		• ASCI launches Campaign to combat Misleading Advertising
    Source: Media Newsline
      
    		• Fly Mobile introduces multimedia phone
    		• Samsung launches Corby Speed
    Source: Hindu
     
    		• Mozilla to launch web browser for cellphones
    		• Mahindra Renault to launch new Logan at Auto Expo
    		• Indian component cos may power Honda bikes globally
    		• Common man: The greatest marketer of all time
    		• The best reality television idea ever!
    		• Brands need celebrity endorsers
    		• Admen from small towns making it big
    		• Cricket and Bollywood on a single ground: The rise of T20
    		• Brand launches
    		• Cheeky singles
    		• Confessions of an eighteen year old
    		• Eighteen Unplugged
    Source: Economic Times
     
    International News
    		• Pharmaceutical companies advertising on kids web sites
    Source: Examiner.com
      
    		• Muziic Plays YouTube, Vevo Without 'Obtrusive' Ads
    Source: Wired News
      
    		• NJ Lawmakers Target Unsolicited Text Message Ads
    Source: ABC News
      
    		• NYCLU Sues Suffolk County over rejection of same-sex marriage ad
    Source: EmpireStateNews.net
      
    		• MSNBC.com Adds 3-D Advertising to the Mix
    Source: Marketing Vox News
      
    		• Advanced Medical Institute impotence ad most played TV ad of 2009
    Source: MuMbrella
    		• Home Office launches first TV ads in six years for anti-burglary push
    Source: The Guardian
      
    		• Google's business chief targets ad revolution
    Source: Financial Times
      
    		• Cinema Advertising Breaks Even '09, Positive Outlook for '10
    Source: MediaPos
      
    		• McDonald's creative advertising via a Vancouver bus stop
    Source: The Inquisitr
      
    		• Revenues from Newspapers Ads will Exceed 6 milliom USD in 2010
    Source: Georgian Business Week
      
    		• Christmas brings cheer to outdoor advertisers
    Source: Business Daily Africa
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