23 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 75
 
 
 





Adex Analysis
 
 
 










Namkin/Wafer ads on TV during Jan-Nov '09
TV ad volumes of 'namkins/wafers' category see 50% rise during Jan-Nov '09 over year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
UTV to shut Bindass Movies, launch UTV Action on 1 January
UTV to pull curtain down on Bindass Movies & launch UTV Action on 1 Jan; new channel to show 4 original films a day.

Digicable in $83 mn outsourcing deal with IBM for Vas push
10-year outsourcing deal to support Digicable's digital media content delivery and Vas; STBs will be from Indieon Tech.

Ignite Mudra to handle IMS creative duties

OOH Media forays into healthcare, pharma segment

Chutti TV unveils vacation lineup to celebrate Christmas with kids

Madison gets Anirban Ghosh to head outdoor div

Videocon d2h launches DTH service in Delhi


TV Ratings
Top 10 Programmes (29/11/2009 to 05/12/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/11/2009 to 05/12/2009)
Colors
Star Plus
Zee TV
Sun TV
SAB
Neo Cricket
MAX
NDTV Imagine
Zee Cinema
Star Jalsha
Gemini TV
Zee Telugu
Zee Marathi
Zee Bangla
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Watch IPL with celebrities in nearby multiplex
    		• Sun TV Network to revamp distribution biz
    Source: Hindu Business Line
      
    		• Digitally speaking
    Source: DNA
      
    		• comScore to Measure Impact of Online Campaigns
    Source: MNI
      
    		• Ybrant Enters Mobile Marketing Services
    Source: TechWhack
      
    		• Rlys contracts Mumbai firm to sell ad space
    Source: mydigitalfc.com
     
      
    		• Search engine marketing accounts for vast majority of Google's $22 bn
    		• Pawan Munjal, Sahara look to own IPL teams
    		• Ghost to be the most driver focused Rolls-Royce car yet
    		• Incorporate digital into everything you do for clients: Michael Iroth
    		• Ghost to be the most driver focused Rolls-Royce car yet
    		• LIC took on private players by adding more muscle to distribution
    		• Diet drinks must stress on fashionableness in ads
    		• Vadodara: Oldest statistician tracking Indian marketing spends
    		• Best & Bekaar ads
    Source: Economic Times
     
    International News
    		• Android Smartphones Extend Reach
    		• Updated: Aflac Goes Into Play
    		• Frank Lowe to Exit Red Brick Road
    		• Many Small Firms Forgo Web Sites
    		• Aegis, Havas Forge OOH Union
    		• Mcgarrybowen Adds Lunchables
    		• 2009: Goodbye to All That
    		• Ready to Forgive Tiger Woods?
    		• New Era Dawns at Deutsch
    		• Holiday Inn Chooses McCann
    Source: AdWeek
     
    		• Top 10 Brandweek Stories of 2009
    		• Kraft Lunchables Shifts Creative Chores
    		• Aflac Goes Into Play
    		• 2009: Goodbye to All That
    		• TAG Heuer Stands By Tiger Woods
    Source: Brand Week
    		• US TV stations sue BMI over music licensing fees
    Source: Reuters
     
    		• MyScreen Mobile Secures $5 Million to Launch Its Mobile Advertising Technology ...
    Source: CNNMoney.com
     
    		• Limelight Networks announces agreement to buy digital ad firm
    Source: InternetRetailer.com
     
    		• Yelp Rejects Google, Google Walks from Yelp: Bad News Either Way
    Source: PC World
     
    		• Barcodes scan market for digital advertising
    Source: Bangkok Post
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