21 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 73
 
 
 





Media, Advertising & Marketing Watch
 
 
 










Sun's Chutti TV targets 25% ad growth in 2010
Chutti TV to ride recessionary year with 16.24% growth in ad revenue for 2009; targets 25% jump next year.

IPL teams to ride on high valuations
$225 mn base price sets the stage for IPL team owners to ride on equity deals, higher valuations and fatter revenues.

Sony fixes YRF at 8-10 pm, firms up time slots
Sony to air non-fiction show on Fridays and Saturdays at 8 pm; prices 10-second ad spot for non-fiction at Rs 400, 000.

Marketing of 3 Idiots in final lap

MQ Networks to handle ad sales for Sri Sankara TV

Reliance to increase ‘Autozone’ outlets to 22 in 2010

Leonia to spend Rs 100 million for promotion

Beyond Distribution sells 9 series in Asia

FMCG most preferred industry for 2010 management graduates: Nielsen

Rajasthan Royals ropes in Paras Pharmaceuticals as sponsor

Shavon Barua to join Euro RSCG as director Mumbai


TV Ratings
Top 10 Programmes (29/11/2009 to 05/12/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/11/2009 to 05/12/2009)
Colors
Star Plus
Zee TV
Sun TV
SAB
Neo Cricket
MAX
NDTV Imagine
Zee Cinema
Star Jalsha
Gemini TV
Zee Telugu
Zee Marathi
Zee Bangla
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• IPL set to score $2.2 b in long-term deals
    		• Paras Pharma ties up with Rajasthan Royals for IPL 2010
    Source: Hindu Business Line
      
    		• FMCG firms have the edge in battle with retailers
    		• Vodafone set to take Zoozoos overseas
    		• Heineken's last frontier
    Source: Business Standard
     
    		• IPL-III to make up for losses in second season
    Source: Economic Times
      
    		• Tata Teleservices launches Photon TV
    Source: Hindu
     
    International News
    		• Cutting Tiger Woods Generates Positive Buzz for Brands
    		• Kaplan Thaler, Spark Win Napa Auto Parts
    		• Chevy Taps Publicis for Car Models
    		• The 30 Freakiest Spots of 2009
    		• Boehringer's U.S. Biz to Mindshare
    		• Consumers to Stay Thrifty in 2010
    		• Relaunched Pop Secret Heads to Super Bowl
    		• TBWA\C\D Welcomes Back 2 Execs
    		• Any New Shows Catch Your Eye?
    		• American Apparel Grabs YouTube's Long Tail
    Source: AdWeek
     
    		• Kim Kardashian Helps Carl's Jr. Make Salads Sexy
    		• Relaunched Pop Secret Heads to Super Bowl
    		• Chevy Taps Publicis for Car Models
    		• Aftermath of Tiger Woods' Brand Endorsements
    		• Opportunities for Packaged Goods Growth
    Source: Brand Week
    		• Google's subsidiaries allow company to avoid £450m tax on UK advertising
    Source: Guardian
     
    		• Ottawa fails to force airline ad reforms
    Source: National Post
     
    		• Smartphones Synonymous With Mobile Advertising
    Source: MediaPost Publications
     
    		• AdMob Competitor Greystripe Approached by Potential Suitors
    Source: Bloomberg
     
    		• YouTube Considers Charging for Films and TV Shows
    Source: Gadget news and reviews
     
    		• Mediaset, Prisa sign $1.5 billion TV deal
    Source: Reuters
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2008 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.