18 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 72
 
 
 





Media, Advertising & Marketing Watch
 
 
 










IPL sets floor price for new franchisees at $225 million
The Indian Premier League will have two new franchisees from 2011; auction takes place on 19 January 2010.

Time Warner to buy NDTV Imagine for $126.5 million
Time Warner to own 92% & Sameer Nair to stay CEO; 8% is with ESOP holders, NDTV Networks & Imagine management.

Downlinking guidelines amended to provide for HITS
Satellite TV channel signal reception decoders can be provided to HITS & IPTV ops, following the amendment.

Ogilvy India is Agency of the Year: Effies

TBWA\India, Madison win WLCI account

26 new episodes of SpongeBob now on Nickelodeon
Zapak introduces new range of toys

Nielsen, Catalina Marketing in JV

DDB Mudra executes OOH roadblock for Volkswagen

MY FM ropes in Giraj Sharma as Ombudsman


TV Ratings
Top 10 Programmes (29/11/2009 to 05/12/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/11/2009 to 05/12/2009)
Colors
Star Plus
Zee TV
Sun TV
SAB
Neo Cricket
MAX
NDTV Imagine
Zee Cinema
Star Jalsha
Gemini TV
Zee Telugu
Zee Marathi
Zee Bangla
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Arvind may source locally for Sweden's apparel brand Gant
    		• Co growth hinges on brands that give meaning to lives
    Source: Hindu Business Line
      
    		• It was all zoozoos for Ogilvy at Effie night
    Source: Economic Times
      
    		• Watchdog to issue notice to GSK on cancer vaccine ads
    Source: Livemint
      
    		• IPL pegs new teams’ bidding price at $225 m
    		• Ad makers want a bite of out-of-home media pie
    Source: Financial Express
     
      
    		• Paras Pharma to use IPL to promote Moov and Set Wet brands
    		• Amul butter to cost Rs 2 more per 100-gram pack next week onwards
    Source: Business Standard
      
    		• Ogilvy, Zoozoo steal the thunder at Effie
    		• Life's never fair enough
    Source: DNA
     
    International News
    		• AdweekMedia's Best of the Decade
    		• Tylenol Cuts to Final 3
    		• The 30 Freakiest Spots of 2009
    		• Updated: Ownership Change at Doner
    		• Broadcast Bogey: Tiger Not Out of Woods Yet
    		• Confidence in Finance Sector Sags
    		• Citizens Bank Picks Ogilvy
    		• Next New Jumps Into Ad Nets
    		• PHD Wins Unilever in China
    		• Gotham Wins Chobani
    Source: AdWeek
     
    		• T-Mobile Goes for Slam Dunk With New myTouch Ads
    		• Citizens Bank Picks Ogilvy
    		• Kohl's, Target Top 'Favorite Retailers' List
    		• Top Consumer Goods Spending Trends
    		• Why a Music Strategy Matters to Brands
    Source: Brand Week
    		• Italy cabinet agrees to cut pay-TV ad ceilings
    Source: Reuters
     
    		• Pepsi not advertising in Super Bowl next year
    Source: The Associated Press
     
    		• Airbrushed Twiggy the latest in advertising scams
    Source: Examiner.com
     
    		• Italy Approves Draft Legislation To Cut Pay-TV Advertising
    Source: Wall Street Journal
     
    		• Ryanair launches boarding card advertising
    Source: Ireland Online
     
    		• Facebook And Online Casino Advertising
    Source: Blackjack News
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