17 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 71
 
 
 





Media, Advertising & Marketing Watch
 
 
 










Big FM enters into ad sales deal with Radio Dhamaal, Rangila FM
Big FM to rope in national advertisers for Radio Dhamaal and Rangila FM; can now cover 52 cities across India.

Reliance Capital ups stake in TV Today
Anil Ambani's company progressively ups its stake in TV Today to 14.02%, but is still outside the open offer trigger.

Pratigya debuts with 3.4 TVR on Star Plus
Star Plus climbs 22 points to end week at 275 GRPs; market leader Colos slips from 341 to 294 GRPs.

DAVP's biz to jump 20% to Rs 6 bn in FY'10

Weber Shandwick named among 10 agencies of the decade

CN, Pogo to celebrate X'mas with special movie block

Ogilvy ranked No 1 ad agency; Mindshare leads media flock

Delhi Govt taps citizen dentsu for 'Civility' campaign


TV Ratings
Top 10 Programmes (29/11/2009 to 05/12/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/11/2009 to 05/12/2009)
Colors
Star Plus
Zee TV
Sun TV
SAB
Neo Cricket
MAX
NDTV Imagine
Zee Cinema
Star Jalsha
Gemini TV
Zee Telugu
Zee Marathi
Zee Bangla
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Delhi HC restraint on Hind Unilever
    		• Mirah to open Falafel outlets in more cities
    		• Asian Paints launches Colour Next-2010
    Source: Hindu Business Line
      
    		• BIG 92.7 FM network gets Bigger with 52 Stations
    Source: Equity Bulls
      
    		• Disney ad showing woman with ”lift my shirt to see more” caption banned
    Source: World News
      
    		• Ad was 'offensive to people with ginger hair'
    Source: Moneycontrol.com
      
    		• Godrej Consumer to raise up to Rs 3,000 cr
    		• Yamaha gears up for new launches next year
    		• Personal care products lead TV advertising pack
    Source: Business Standard
     
      
    		• Godrej Consumer plans to raise Rs 3,000 crore
    Source: Fianacial Express
      
    		• Online display ads market to touch Rs 430 cr in FY'10
    		• Top Ad & mkt bigwigs attend BE Agency Reckoner survey unveiling
    Source: Economic Times
      
    		• Loud Commercials a Turn-Off for Majority of TV Viewers
    Source: Media News International
      
    		• UK advertising regulator rules P&G's Olay eye cream ad 'misleading'
    Source: domain-B
     
    International News
    		• AdweekMedia's Best of the Decade
    		• Exec Moves at MediaCom
    		• Target's Blue Christmas
    		• Geico, Wedding Central Get Hitched
    		• What People Believe In
    		• Ft. Lauderdale Promo Follows the Sun
    		• IPG Hollywood Units Merge
    		• DDB N.Y. Taps Strategy Chief
    		• Renault, Publicis Groupe Renew Pact
    		• Verizon Takes Droid to the Streets
    Source: AdWeek
     
    		• Why a Music Strategy Matters to Brands
    		• Opinion: Target's Blue Christmas
    		• Ft. Lauderdale Promo Brings the Heat
    		• MyScreen Serves Mobile Ads in Exchange for Free Minutes
    		• Consumers Defect From Iconic Brands
    Source: Brand Week
    		• Italy won't OK pay-TV advertising change-source
    Source: Reuters
     
    		• YouTube may show films and TV programmes – but at a price
    Source: Independent
     
    		• Google Prepares to Ramp Up Online Advertising Again
    Source: Direct Traffic Media
     
    		• Daily Mail censured for breaking advertising code over spring bulbs offer
    Source: Guardian
     
    		• Macquarie Media reports fall in revenues
    Source: Sydney Morning Herald
     
    		• Experience Advertising Launches New Suite of Free Affiliate Marketing Tools
    Source: Melodika.net
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