16 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 70
 
 
 





Adex Analysis
 
 
 










Cellular Phones ads on TV during Jan-Oct '09
TV ad volumes of cellular phones fall by 26 per cent during Jan-Oct '09 compared to Jan-Oct '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
The Future of Media: Two views
The evolution of digital media is going to force traditional media and agencies to undergo a violent transformation.

India ranks No 4 in online film and TV piracy: MPDA Report
Online piracy is likely to get worse with broadband penetration rising, says movie association, MPDA.

Ignite Mudra to handle Divya Bhaskar's creative duties

Tata Indicom brands new property on Radio One

Cartoon Network comics go mobile

Bates 141, Law & Kenneth win Fem brand creative duties

Radio Indigo appoints Carl Avari as VP-Ops


TV Ratings
Top 10 Programmes (29/11/2009 to 05/12/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/11/2009 to 05/12/2009)
Colors
Star Plus
Zee TV
Sun TV
SAB
Neo Cricket
MAX
NDTV Imagine
Zee Cinema
Star Jalsha
Gemini TV
Zee Telugu
Zee Marathi
Zee Bangla
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Record price for Whyte & Mackay's Dalmore Oculus
    		• Higher outgo in store for HUL
    Source: Hindu Business Line
      
    		• Marketing takes a brand-new 'Avatar'
    		• HUL signs trademark licence agreement with parent Unilever
    		• Methodology of the coveted and prestigious BEAR award
    		• How to navigate media traffic jams of the future?
    		• Film wallahs: The 30-second sultans
    		• Take 5: What the adman say?
    		• Pecking order of the most influential people in Advertising & Media in 2009
    		• You don't want to be the man who turned down The Beatles
    		• Methodology of the coveted and prestigious BEAR award
    		• Ad agency Ogilvy & Mather tops charts seven times in a row
    Source: Economic Times
     
      
    		• DB Corp bets on ad sales, expert wary of newsprint prices
    Source: Moneycontrol.com
      
    		• HUL to pay brand royalty to parent
    Source: Business Standard
      
    		• Hindustan Unilever to pay royalty to parent
    Source: Indian Express
      
    		• DTH operators serve up ads on menus in bid to generate cash
    Source: Livemint
     
    International News
    		• AdweekMedia's Best of the Decade
    		• 5 Chase Ikea
    		• Men's Wearhouse Picks Mullen
    		• Mike's Hard Lemonade Eyes Trio
    		• Walmart Holiday Spot Tops Survey
    		• TV's Popularity on the Rise
    		• Holiday Shopping Goes Later This Year
    		• Worry Over Global Warming Cools
    		• Ogilvy Loses Top Hong Kong Exec
    		• A.T. Cross Taps Nail for e-Commerce Push
    Source: AdWeek
     
    		• Walmart's Holiday Ad Voted No. 1
    		• Ikea Narrows Down Agency Search
    		• Verizon Takes Droid to the Streets
    		• Mike's Hard Lemonade Eyes 3 Shops
    		• Opinion: Lessons of Tiger's Tale
    Source: Brand Week
    		• Advertising Watchdog Slams Photo Of Twiggy
    Source: Sky News
     
    		• Government Group Proposes Limiting Food Ads To Children
    Source: CNNMoney.com
     
    		• YouTube leads Google charge in display ad market
    Source: AFP
     
    		• YouTube looks at subscriptions, more ad dollars
    Source: Reuters
     
    		• Google, Apple Transforming Battle for Mobile Media Consumers
    Source: BNET
     
    		• Adobe Swings To 4Q Loss On Tax Charge, Sees Strong 1Q
    Source: Wall Street Journal
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