14 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 68
 
 
 





Media, Advertising & Marketing Watch
 
 
 










Sony eyes Rs 7 bn ad revenue from IPL 3
Multi Screen Media eyes 50% jump from year-ago period; completes 10 sponsorship slots & sells 80% of inventory.

Sun Direct posts Rs 1.5 bn loss for Aug-Oct period
Sun Direct's ARPU stays almost flat at Rs 90 during the period; Astro's investment stands at $122 million.

Sri Adhikari Bros plans to launch regional channels
Company plans to raise up to Rs 1 bn for launch of regional entertainment channels; to hike authorised share capital.

Madame signs Sophie as its brand ambassador

Leo Burnett appoints Hemant Jain as ECD

Walmart hosts parties of The Princess and the Frog

Meow FM appoints Adhir Bhogte as national sales head

YouTube to launch sports portal


TV Ratings
Top 10 Programmes (29/11/2009 to 05/12/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/11/2009 to 05/12/2009)
Colors
Star Plus
Zee TV
Sun TV
SAB
Neo Cricket
MAX
NDTV Imagine
Zee Cinema
Star Jalsha
Gemini TV
Zee Telugu
Zee Marathi
Zee Bangla
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Amway to introduce premium brands in small packages
    		• Delhi HC restrains HUL from showing ‘cleaner’ ads
    Source: Hindu Business Line
      
    		• Brand Tiger unlikely to be as big a draw, even after comeback
    		• Everyone's looking to grow through expansion, takeover or relaunches
    		• First global brand yet to emerge from India
    Source: Economic Times
      
    		• Hoarding to firm up turmeric prices in physical markets
    Source: Financial Express
     
      
    		• Brand Ericsson gets a makeover
    		• 'Burn targets those who are always on a high'
    		• Tata's ta-ta to corus
    Source: Business Standard
      
    		• Food regulator makes ad fraternity see red
    Source: mydigitalfc.com
     
    International News
    		• Consumers Still Cautious, but Poised to Spend
    		• Gotham Wins 2 Vivartia Brands
    		• 'LadyData' Adds Up for DonQ
    		• BBDO N.Y. Cuts 20 Staffers
    		• Rosch Joins BMB N.Y. as CD
    		• Survey: Is Diversity a Plus?
    		• Behind Tiger Woods' Brand Fallout
    		• Modernista! Faces Post-GM Future
    		• Dodge Shifts to Wieden + Kennedy
    		• Autodesk Gives AKQA Lead Role
    Source: AdWeek
     
    		• Microsoft Tops 2009's Most Talked About Brands
    		• BlackBerry Dials Up Consumer Satisfaction
    		• 7-Eleven Launches Mobile Marketing Test
    		• Behind Tiger Woods' Brand Fallout
    		• AOL Search Boasts Highest Click-Through Rates
    Source: Brand Week
    		• US newspaper industry sees slump in advertising revenue, circulation
    Source: Xinhua
     
    		• Google Real-Time Search & PPC Advertising
    Source: JumpFly PPC Advertising News
     
    		• Irish Advertising Market to Decline by 7% in 2010
    Source: AdWorld
     
    		• CAM Media buys internet advertising specialist Ad-vice
    Source: Emerging Markets
     
    		• Toronto Transit rejects cheating spouse ads
    Source: CBC
     
    		• Brazil's Ivan Marques Named Advertising Agency Executive 2009
    Source: TAXI Design Network
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