10 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 66
 
 
 





Media, Advertising & Marketing Watch
 
 










No ad recovery in US yet: TNS Media
Total measured ad expenditures in the first nine months of 2009 in the US dropped by 14.7 per cent as compared to the same period in 2008.

DB Corp sets IPO price band at Rs 185-212
DB Corp will be able to raise Rs 3.85 billion at upper and Rs 3.36 billion at lower price band; IPO opens on 11 December.

Colors acquires 9XM’s EPG slot for UK launch on Sky
Clearing the decks for its launch in the UK, Colors acquires the Sky Digital EPG slot from soon to close channel 9XM.

Infomedia18 approves 3:2 rights issue, fixes price
The TV18-owned publishing company fixes its rights issue price at Rs 33.50 per equity share; to raise Rs 1 billion.

Ad Club Bombay to organise Effie Awards next week

Linc Pen renews brand endorsing contract with SRK

Hasbro in 10-year deal with Sesame Workshop

Zee US throws its Tiara into the bridal ring

Nielsen to measure TV viewing in Puerto Rico


TV Ratings
Top 10 Programmes (15/11/2009 to 21/11/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes



Top 100 Programmes (15/11/2009 to 21/11/2009)
Colors
Zee TV
Zee Marathi
Star Plus
Sony Entertainment TV
Sun TV
SAB
Neo Cricket
NDTV Imagine
Gemini TV
Zee Cinema
MAX
Star Jalsha
Star Gold
Zee Telugu
Maa Telugu
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Tiger Woods absent from ads on infidelity reports
    Source: Economic Times
      
    		• Another twist in Tiger Woods scandal
    Source: Hindustan Times
      
    		• TV ad volumes increase 29% in Jan-Sept
    Source: DNA
      
    		• Microsoft and Mediabrands Unveil Groundbreaking Research
    Source: IT News Online
     
      
    		• Tiger's TV ads vanish after affairs come out in open
    		• FMCG firms try to reduce carbon footprint
    		• Monaco's healthy but tasty route
    		• AOL India sharpens focus on digital ads
    		• Khan versus Khan
    Source: Business Standard
     
    International News
    		• Forecast: 5% Broadcast Ad Gain in 2010
    		• More Capital One for KBS+P
    		• Macho Dockers Misses Mark
    		• Chrysler Confirms UM Hire
    		• Shops Pitch Morgan Stanley Smith Barney
    		• LGBTs More Likely to Boost Holiday Spending
    		• Disney's Iger: Scatter Market Stays Strong
    		• POS Digital Video Makes Gains
    		• Orbitz Reviews Creative Chores
    		• Gatorade Drops Tiger (the Drink)
    Source: AdWeek
     
    		• BK's Holiday Pitch: Give the Gift of Beef
    		• Opinion: Macho Dockers Misses Mark
    		• General Mills to Shrink Sugar Content in Cereals
    		• Martha Stewart Paint Makes a Splash at Home Depot
    		• PepsiCo Searches for Potato Chip of the Future
    Source: Brand Week
    		• Disney latest to see ad improvement; cheer spreads
    Source: Reuters
     
    		• Ten Network Seeing Improvement In Australian Ad Market
    Source: Wall Street Journal
     
    		• Advertising revenues 'set to increase'
    Source: Global Gold Internet Services
     
    		• Facebook shuts Beacon advertising program that shares info on online shopping
    Source: Washington Post
     
    		• New York Times sees improved advertising
    Source: Financial Times
     
    		• Chicago Transit Board Approves New Advertising Contract
    Source: Chicago Press Release Services
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