31 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 94
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 










Sab brand campaign ready for phase II
In an attempt to reinforce its brand proposition as a family comedy channel, Sab is gearing up to launch the second phase of its 'Asli Mazaa Sab Ke Saath Aata Hai' campaign.

Hathway Cable & Datacom plans public float
The leading MSO in terms of revenue is looking at an IPO to raise around Rs 2.5 bn; DEN has already filed with Sebi.

Network18 plans to delist AIM-listed Indian Film Company
Network18 can cancel Indian Film Company's quotation on AIM once it acquires 90% of shares in the movie company.

No time frame yet for introduction of Broadcast Bill in Parliament
I&B secretary Menon has held 3 meetings with stakeholders, but time not yet set for introduction of Bill in Parliament.

CNBC ropes in HSBC as sponsor for on-air and online activity

DEC in partnership with Bushrangers, Vicspirit

Vodafone assigns OMD with $1.31 billion global contract

Hungama topples Nick to become No. 1 in HSM
Teletubbies confirm a reunion dance tour
CN to telecast 2nd season of 'Star Wars: The Clone Wars'

Synovate elevates Philpott to replace Chedore as global CEO

Bates 141 nominated for 2009 4A's Jay Chiat planning awards

Max Bupa assigns its creative mandate to Bates 141


TV Ratings
Top 10 Programmes (16/08/2009 to 22/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (16/08/2009 to 22/08/2009)
Star Plus
Zee TV
Zee Cinema
Colors
Sony Entertainment TV
Sun TV
SAB
Gemini TV
NDTV Imagine
MAX
Zee Marathi
Star One
Star Jalsha
Star Gold
Zee Telugu
ETV Marathi
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Airtel campaign on picture quality
    Source: Hindu Business Line
      
    		• What slowdown really means for brands, lifestyles
    Source: Economic Times
      
    		• 'Only premium ad fests will flourish'
    		• Best foot forward
    Source: Business Standard
     
      
    		• GSK rejigs Horlicks ads to make them more cerebral
    Source: Mmydigitalfc.com
      
    		• Forest department to seek civic help in fight against tree-felling
    Source: Times of India
     
    International News
    		• Companies, Nonprofits Launch 'Schooled'
    		• Women Gloomier Than Men About Economy
    		• $1.3 Bil. Vodafone to OMD
    		• Sony Warns Trade Over E-Book Prices
    		• Court Removes Cap on Single-Op Subs
    		• Aegis Group Swings to First-Half Loss
    		• More Sponsors Shun 'Glenn Beck'
    		• Web Video Viewing Sets Records in July
    		• Convenience Makes a Comeback
    		• A&E Acquires Lifetime
    Source: AdWeek
     
    		• WPP loses out on key Vodafone account
    Source: Times Online
     
    		• 7-Eleven, Whole Foods Come Together for Fab 4
    		• How Clinique Owned Happy
    		• P&G's Outlast Aims to Outfox Private Label
    		• How Special K Became a Social Media Star
    		• Unilever Marketer Reveals Bertolli's Secret Sauce
    Source: Brand Week
    		• Advertising on pay-TV fails to thrive
    Source: The Australian
     
    		• Rory Sutherland On Advertising: Brands are like the antlers on a stag
    Source: Independent
     
    		• Advertising downturn casts a cloud over Edinburgh's TV festival
    Source: Daily Mail
     
    		• UTV profits fall 30% as advertising slows
    Source: Belfast Telegraph
     
    		• Ad Slump Hits Independent
    Source: Forbes
     
    		• Mobile Advertising Firm AdMob Acquires AdWhirl
    Source: Digital Media Wire
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