27 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 92
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 










Jhansi Ki Rani's arrival on Zee TV gets good audience reception
Zee TV warms up the 8 pm slot as its historical opens with 4.1 TVR; Colors' Balika Vadhu stands unruffled at 6.5 TVR.

HITS policy coming by year-end: Soni
I&B Minister says govt will not clamp down on content on TV or bring forward any content regulation without discussion.

Salman Khan mulls owning IPL team
Bollywood actor Salman Khan meets IPL chairman Lalit Modi to discuss prospects; Modi says he is a serious buyer.

Birla Sun Life Insurance appoints four brand ambassadors

Royal Challenge kicks off Race2Win Challenge

Nick, Sterling Publishers launch Dora & SpongeBob storybooks

MMA, IMMAP launch council to foster mobile advertising

Vikram Chandra is NDTV Convergence CEO


TV Ratings
Top 10 Programmes (09/08/2009 to 15/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (09/08/2009 to 15/08/2009)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
Gemini TV
Colors
SAB
MAX
NDTV Imagine
Zee Cinema
Star Gold
Zee Telugu
Kalaignar TV
Star One
Zee Marathi
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Budweiser enters North Indian market
    		• Why Indians love advertising
    Source: Hindu Business Line
      
    		• Coke wins landmark service tax case
    		• Hind Unilever cuts freebies
    		• Reality shows suffer mid-life crisis
    Source: Business Standard
      
    		• TOI Group wins Advertiser of the Year award at Spikes Asia 09
    		• HUL trims ad agency margins
    Source: Economic Times
      
    		• Yahoo! Spreads Out Into Arab World With Maktoob Acquisition
    Source: eBrandz
     
      
    		• Google to Host Investor Webcast
    Source: TechWhack
      
    		• WPP operating profit down by 24%
    		• Choice Hotels names Leo Burnett as new Creative Advertising Agency
    Source: Media News International
      
    		• ToI is Advertiser of the Year at Spikes Asia
    Source: Campaign India
      
    		• Packer's ConsMedia sells Seek stake for $441 million
    Source: domain-B
     
    International News
    		• WPP Group Suffers First-Half Profit, Revenue Declines
    		• T-Mobile Casts Whoopi in myTouch Spots
    		• Chefs Battle Accountants for Domino's
    		• Levi's Names Global CMO
    		• Favre Factor Hits Media, Marketing
    		• Goodby Adds CD From TBWA in Paris
    		• Study: Social Networkers Vulnerable to Attacks
    		• Discover's Feel-Good 'Get Back' Push
    		• Not Such an Active Summer
    		• Outcast Shifts Content, Sales Strategy
    Source: AdWeek
     
    		• Discover's Feel-Good 'Get Back' Push
    		• Teva Gets in Touch With 'The Naturist'
    		• Favre Factor Hits Media, Marketing
    		• Chefs Battle Accountants for Domino's
    		• 'Green' Consumers Out to Save Money
    Source: Brand Week
    		• WPP CEO:Too Early To Predict Advertising Indus Recovery In '10
    Source: Wall Street Journal
     
    		• Mobile Internet Adspend to Reach $2 Billion by 2014
    Source: TMCnet
     
    		• RTL tumbles into loss as advertising market plummets
    Source: AFP
     
    		• FDA accuses J&J of 'misleading' advertising
    Source: Forbes
     
    		• Microsoft apologises over racist advertising error
    Source: TechRadar UK
     
    		• Digital advertising to lower mobile phone costs on consumers
    Source: InfoWorld
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