20 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 87
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 










Zeel mulls double digit ad hike, signals early recovery
10-20% hike to be on fresh ad deals from 1 September; signals modest recovery in second half of FY'10.

Network18 snaps up majority in AIM-listed Indian Film Company
Network18 acquires 14.2% shares via an offer it made to shareholders of the film company; now holds 50.2% in IFC.

ET Now edges past NDTV Profit in metros
ET Now increases share to 26% compared to NDTV Profit’s 21% for week ended 15 August; narrows gap in All India.

Nautanki.tv, Indiantelevision.com to stream Emvies live

Neo Cricket eyes eight ad partners for cricket season

RAPP appoints Venkat Mallik for India operations

Nick/Viacom Consumer Products introduces 'Mad Style By True Jackson'
Kitric Kerns to helm Cartoon Network Digital

My FM assigns creative duties to Mudra

Dentsu Communications appoints Lavanya Anirudh as VP

Indians find advertising useful and entertaining: Survey


TV Ratings
Top 10 Programmes (26/07/2009 to 01/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/07/2009 to 01/08/2009)
Star Plus
Colors
Zee TV
Sun TV
NDTV Imagine
Sony Entertainment TV
SAB
MAX
Gemini TV
Star Gold
Zee Telugu
Star Jalsha
Zee Cinema
Maa Telugu
Zee Marathi
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Artd’inox to scale up supply to private labels
    		• Changing world of ads and entertainment
    		• Videocon launches DigiHome concept store
    		• You may not need what’s hot
    		• Paving the way
    Source: Hindu Business Line
      
    		• FMCG majors vie for health food market share
    Source: Financial Express
      
    		• FMCG cos hog more air time on DD channels
    Source: Economic Times
      
    		• ADAG's ad campaign improper: Soli Sorabjee
    Source: Moneycontrol.com
      
    		• Current Media Appoints Ken Ripley EVP, Advertising Sales
    Source: MNI Live
     
      
    		• 'Govt not interested in ADAG's ad campaign'
    		• ITC to launch new products in stationery biz
    Source: Business Standard
      
    		• Govt stays mum on Anil Ambani's ad campaign
    Source: DNA
      
    		• Skype advertising banned from television for misleading consumers
    		• AOL files a lawsuit against Advertise.com
    Source: TechWhack
      
    		• Qtrax Announces Global Rollout
    Source: IT News Online
     
    International News
    		• CBS, Pepsi Add Video to Print, Promo Push
    		• Match.com Mulls Agency Proposals
    		• Healthcare Debate Rages Online
    		• Report: Display Ad Market Stabilizing?
    		• FKM Wins Mattress Firm
    		• NBC, AmEx 'Shine a Light' on Local Business
    		• Time Warner, Nielsen Ink Video Pact
    		• NewsProNet Expands Digital Content Pool
    		• Are Employees Really Working at Work?
    		• Sony Turns to 'Experts' in Latest Campaign
    Source: Ad Week
     
    		• Healthcare Debate Shakes Up the Web
    		• Walmart Stays 'True' With Apparel Line
    		• Yogurt Giant Offers Course in 'Dannonomics'
    		• FKM Adds Mattress Retailer
    		• Qwest Begins Wireless Disconnect
    Source: New Vision
    		• Advertising.com trademark focus of AOL lawsuit
    Source: Bizjournals.com
     
    		• Really Cool Mobile Device Advertising
    Source: Atlantic Online
     
    		• Skype broke advertising rules with high-quality webcam demo
    Source: Out-Law.com
     
    		• OFT to probe online advertising and pricing tactics
    Source: Out-Law.com
     
    		• TV tops MENA advertising spend
    Source: DigitalProductionME.com
     
    		• Digital Strategist/Planner Advertising Agency Blue Chip Client Bas
    Source: iT News
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