18 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 85
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 










Max awards creative duties to JWT Group
Max, the Hindi movie and events channel from Multi Screen Media (formerly known as Sony), has appointed JWT Group as its new creative agency

Dainik Bhaskar plans public float; DNA losses at Rs 1.5 bn in FY'08
DB Corp, publisher of Dainik Bhaskar, to utilise Rs 2.7 bn from the IPO proceeds; DNA posts Rs 1.5 bn loss in FY'08.

Filmy acquires 25 films from Studio18
Purchase list includes Golmal Returns, Welcome, Singh Is King & Ghajini; movie channel to also wear a new look.

Govt appoints agency to study feasibility of Kisan TV
Government mulls 24-hour agriculture channel; no proposals, however, to start a separate Kisan radio station.

Mudra Mumbai bags creative duties for Femina

Maxx Mobile gets MPG for media, Pickle for creative duties

Cartoon Network partners with Sri Lanka's Art Television
Nick India launches online games
Cartoon Network approves two original comedy animated series

TBWA hires Kalyan Challapalli to head disruption practice

Zee South COO Reddy quits; Moradian to take interim charge


TV Ratings
Top 10 Programmes (26/07/2009 to 01/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/07/2009 to 01/08/2009)
Star Plus
Colors
Zee TV
Sun TV
NDTV Imagine
Sony Entertainment TV
SAB
MAX
Gemini TV
Star Gold
Zee Telugu
Star Jalsha
Zee Cinema
Maa Telugu
Zee Marathi
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Anil Ambani group steps up campaign against Reliance on gas issue
    		• Hasbro Clothing rebrands stores
    Source: Hindu Business Line
      
    		• Ad spends to grow at 15% vs 11% YoY: Jagran Prakashan
    Source: Moneycontrol.com
      
    		• Staying within earshot
    		• Waiting to boil over
    		• On The Spot
    		• Cutting ice to snow
    		• When push comes to shove
    		• Raking in moolah on the iPhone
    		• Magazine covers sport pouches for revenue
    		• Microsoft to sell digital arm to Publicis
    		• Working up a lather
    		• "The family jeweller is still an important channel in jewellery retail in India"
    Source: Financial Express
     
      
    		• Ad Shop Adrenalina Taps Della de Lafuente for Strategic Communications
    Source: Media News International
      
    		• Reader's Digest to file for bankruptcy protection
    Source: Indian Express
      
    		• Cable TV industry demands more time for financial disclosures
    Source: Business Standard
      
    		• On the spot | Some ads worth talking about
    Source: Livemint
      
    		• Marketing Forecast iphone App hits Apple itunes Store
    Source: Mobiletor.com
     
    International News
    		• VW in Play; Crispin Won't Defend
    		• Manufacturers Shift Marketing Dollars Online
    		• Beck's Consolidates Biz at Publicis Shops
    		• HuffPo, Facebook in Social News Push
    		• Secret Product Placements of 'Mad Men'
    		• Nets Try Fresh Tactics to Spur Word of Mouth
    		• Web Music Players Strike a New Chord
    		• Land O'Lakes Taps Olson
    		• MDC Addresses the Next Generation
    		• Advance Pacts With Microsoft to Sell Local Ads
    Source: Ad Week
     
    		• Sears, K-Mart Pitch Christmas Club Card
    		• AT&T 'Hands' Return
    		• Mad Men's Secret Product Placements
    		• VW of America Launches Account Review
    		• Google Benefits Most From Healthcare Issue Ads
    Source: New Vision
    		• Defra spends £8m on advertising
    Source: MRW
     
    		• ProJo advertising revenue declines 32%
    Source: Providence Business News
     
    		• British Airways To Begin Advertising On Boarding Passes
    Source: Comparecarrentals
     
    		• Coalition launches advertising attack on California pests
    Source: The Packer
     
    		• Mary Gratzer to lead Advertising Federation of Louisville
    Source: Bizjournals.com
     
    		• Online Advertising Drives 9% Sales Gain For CPG Brands
    Source: Mediapost.com
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