Indiantelevision.com's The Ad Linx Reporter dated 14 Aug 2009 - Global and Indian advertising news, information and data at your fingertips

14 Aug 2009

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Volume 24 - Issue No: 83

Media, Advertising & Marketing Watch

Ten Sports targets Rs 300 mn from tri-series
Channel ropes in Compaq as title & co-presenting sponsor; Maruti joins as one out of the six associate sponsors.

Rakhi's Swayamvar is India's most watched TV show
The swayamvar's finale garners 8.4 TVR, maximum for any reality show in last two years; Imagine stands at 141 GRPs.

FremantleMedia sets up India unit; Barua to head
Barua moves in from Discovery Asia; mandate includes building a new team for FremantleMedia in India.

TV Ratings
Top 10 Programmes (26/07/2009 to 01/08/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Godrej Sara Lee to ‘Hit’ fumigation services
	Bajaj Auto to focus on dual brand bike strategy
	Godrej may buy Sara Lee's international biz
	'Pantaloon sales in Pune down by 20%'
	Pepsi to take Nimbooz to southern and eastern markets
	Source: Hindu Business Line

	Ogilvy names joint worldwide CEOs of Ogilvy Healthworld
	Source: Media News International


	Google AdWords Ads Looks Beyond Organic Search Results
	Source: eBrandz

	Broadcasters bet big on cricket advertisement spends
	Source: Financial Express

	Google Tests Putting Images in its Search Advertising – is it a One Off or Are we Looking at Something Big
	Source: watblog

International News

	IPG's Initiative Restructures
	Zappos Eyes 3 Shops
	OPA Study Knocks Ad Networks
	Michael Jackson's Tracks Top Download Charts
	Affiliates Flock to Journalism Online
	Stoller Joins BBDO in N.A. Digital Post
	Multicultural Agencies Unite
	H&R Block Taps New CMO
	Leibovitz Creditor Sues Getty for Interference
	Direct Mail May Fall 10% This Year
	Source: AdWeek

	Apple Tops Landor's 'Breakaway Brands' List
	1800 Tequila Inks Deal With L.A. Lakers
	H&R Block Lands New CMO
	Zappos Eyes Three Shops
	Nielsen: U.S. Private Label Sales Up 7.4%
	Source: Brand Week

	Google exec provides glimpse into future of search-based advertising
	Source: San Francisco Chronicle

	TVN CFO says worst behind for Polish ad market
	Source: Reuters

	TVN 2Q Net Profit -28% On Falling TV Advertising Mkt
	Source: Wall Street Journal

	Signs of life at new GM in products, ad strategy
	Source: Detroit Free Press

	Will The Online Advertising Recovery Be Led By Retail And Mobile?
	Source: TechCrunch

	Don Draper On Performance Advertising
	Source: Mediapost.com

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