10 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 79
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 










Deccan Chargers endorses Saina Nehwal in 3-year deal
Deccan Chargers, the Hyderabad franchisee of Indian Premier League, has signed a three-year deal with ace badminton player Saina Nehwal.

Adlabs plans to invest Rs 2 bn in FY'10
Considers raising long term resources; year's investment plan includes Rs 800 mn for studio at Film City in Mumbai.

Cabinet clears new satellite to replace Insat 2E & 3B
 GSAT 10 will be designed and developed at a cost of Rs 7.35 bn with a foreign exchange component of Rs 6.34 bn.

Love Aaj Kal crosses Rs 1 billion in first week
 The Eros movie collects Rs 750 million from India alone; Love Aaj Kal becomes the highest grosser this year.

TV networks sell less 'upfront' as ad mkt hopes to improve

Alibaba.com invests $30 mn in US marketing campaign

SpongeBob takes to theatre to tap kids in South Africa

TSA brings in seven sponsors for Kerala boat race

MF Global taps Six Inches Communications to craft 360 degree campaign

Lowe Lintas to handle New Kolkata International Development creative account


TV Ratings
Top 10 Programmes (26/07/2009 to 01/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/07/2009 to 01/08/2009)
Star Plus
Colors
Zee TV
Sun TV
NDTV Imagine
Sony Entertainment TV
SAB
MAX
Gemini TV
Star Gold
Zee Telugu
Star Jalsha
Zee Cinema
Maa Telugu
Zee Marathi
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Publicis seals $530m acquisition of Razorfish
    Source: Campaign India
      
    		• Publicis to buy Microsoft's Razorfish for $530M
    Source: Fresh News
      
    		• Off the beaten track
    		• Digital thinking from the 1950s
    Source: Business Standard
     
      
    		• Publicis to buy Razorfish from Microsoft for $530 mn
    Source: Economic Times
      
    		• Sigma Systems to Demonstrate Audience Segmentation for Advanced Advertising at CableLabs(R) Summer Conference
    Source: IT News Online
     
    International News
    		• Holding Cos. Book Return for Emirates' Next Round
    		• Kayak Picks Goodby
    		• PepsiCo CMO Dave Burwick Resigns
    		• ABC to Hold Back Inventory From Upfront
    		• Publisher Hopes to Soar With 'Afar'
    		• Brands Missing In-Store Marketing Opportunities
    		• Sears Casts Disney's Gomez in Back-to-School Push
    		• MDC: Q2 Profit Up Despite Revenue Slip
    		• MediaCom's U.S. President Cipolla Exits
    		• White House: 'Cash for Clunkers' to Get More Gas
    Source: AdWeek
     
    		• PepsiCo CMO Dave Burwick Resigns
    		• Sears Casts Disney's Gomez in Back-to-School Push
    		• White House: 'Cash for Clunkers' to Get More Gas
    		• How Purity.Organic Juiced Up Guerrilla Marketing
    		• Facebook App Ushers in New Elmo Toy
    Source: Brand Week
     
    		• RF Planner to step up ad planning
    Source: ON Windows
    		• Publicis Groupe Buys Razorfish From Microsoft
    Source: PC World
     
    		• Online advertising up 18.5% as traditional media struggles
    Source: SmartCompany.com.au
     
    		• Ad revenue improvement for Trinity Mirror
    Source: Bel Fast Telegraph
     
    		• Guardian Media Group hit by downturn in advertising sales
    Source: Telegraph
     
    		• Spotify to stream video advertising
    Source: Times Online
     
    		• WebMD shares rise after 2Q revenue climbs 15 pct.
    Source: Forbes
     
    		• Game back on for car dealers, advertisers
    Source: The Associated Press
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