8 April 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 92
 

 





Adex Analysis
 
 
 










10 year round up of TV advertising -Part 2
 82 per cent rise in number of brands advertised on TV during 2008 compared to 1999 - AdEx India Analysis.

Media, Advertising & Marketing Watch
SRK, Aamir unite for 'equal rights for equal films'
The stars call for equal revenue share with multiplexes; hope to shape new order in distribution of BO system.

Star India appoints Sanjay Gupta as COO
 Airtel CMO- mobile services Sanjay replaces Jagdish Kumar as COO; Kumar to head Star Jupitar biz ops.

TBWA\India bags Style Spa Furniture creative duties

Broadcast TV revenues sink under recession in the US

Maggi turns 25, launches ‘Me and meri Maggi’ campaign

Disney Channel's Hanna Montana heads for a new season on 10 April

IBN7, Hindustan launch ‘Jaagte raho…hoshiyaar’ campaign

IPL ropes in multiple SA companies as partners

Orkut launches community for elections

BroadcastAsia2009 expects strong participation


TV Ratings
Top 10 Programmes (22/03/2009 to 28/03/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/03/2009 to 28/03/2009)
Star Plus
Colors
Zee TV
MAX
Sun TV
Zee Cinema
NDTV Imagine
Sony Entertainment TV
Gemini TV
Star One
SAB
Udaya TV
Maa Telugu
Zee Telugu
ETV Marathi
Cartoon Network
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Indian firms facing highest MTM risks: Report

     Source: Hindu Business Line
      
    		•

    Digital advertising: Fraudian Slip

    • The ideas of marketing

    • Battle of wits

    • Best and bekaar: The best and worst ads of the week

    • Brand launches

    • Bawdy Copy

    • Congress uses TV dramas to reach the Aam Aadmi

    • Aircel to create a niche in a competitive market

    • Freesat campaigns to attract cash strapped consumers

    • Striker non striker

    Source: Economic Times
      
    		•

    Now, a new T20 controversy in Maharashtra

    Source: Business Standard
     

    • Star India launches startv.in

    Source: Media Newsline
      
    		•

    100nests.com targets $300 Million online ad market

    Source: Siliconindia
      
    		•

    Insurers hike ad spend as markets go out of favour

    Source: mydigitalfc
      
    		•

    Ad jingle faux pas leaves Citu red-faced

    Source: Times Of India
      
    		•

    Ad jingle faux pas leaves Citu red-faced

    Source: Times Of India
     
    International News
    		• 1-800-Flowers Gets 'Social' for Mother's Day
    		• Kinetic Ups Ridley to Global COO
    		• Mindshare, YouMe Partner on Web Video Metric
    		• Dannon in Settlement Talks With Yogurt Plaintiffs
    		•  Auditing Attitudes as Tax Day Approaches
    		• War Is Swell for Killzone 2
    		• Do You Need a Social Media Marketer?
    		•  Honda Pushes Value Message
    		• DDB Preps Global Effort for Bridgestone
    		•  NBC Bows in N.J. Transit
    Source: Ad Week
     
    		•  Why Clearasil Sees a Blemish-Free Future Online
    		• Honda Pushes Value Message
    		• Hyundai's Moment
    Source: Brand Week
     
    		• Online advertising effectiveness in doubt
    Source: Equimedia Marketing News
    		• Online advertising 'to perform better than rival channels this year'
    Source: Business Strata
     
    		• Expedia 'open' to helping affiliate agents with online advertising
    Source: Travel Weekly
     
    		• Media sector boosted by glimmer of hope on advertising
    Source: Scotsman
     
    		• Phorm eyes launch after hard year
    Source: BBC News
     
    		• Bargain hunters drive TV advertising boom
    Source: Financial Times
     
    		• 'Pitchmen' celebrates advertising as entertainment
    Source: Los Angeles Times
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