Indiantelevision.com's The Ad Linx Reporter dated 20 April 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

IPL2 opens on a lower ratings score
IPL2 debuts with 5.55 TVR in 6 metros; 1st edition had opened with 8.21 TVR.

Sony to change positioning, lines up slate post IPL
Sony TV to change positioning with differentiated content; to launch programming slate after IPL 2.

Special Report
Multiplexes take Rs 450 million hit
An in-depth analysis on the losses multiplexes have incurred post producers strike.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	IPL2 Day-1 TV ratings dip 16% over IPL1
	Peng Hwa Ang & Aparimita Pramanik: TV news'self-regulatory regime wounded
	Going digital
	Kingfisher may sponsor ECB's Twenty20 league
	McDonald's roped in to woo young voters
	Pantaloon restructuring tests new FDI rules
	Source: Business Standard

	Travel biz sees surge in demand for IPL 2
	Big Bazaar store in Secunderabad
	Source: Hindu Business Line

	Bitten by IPL bug, inmates refuse meal, demand TV
	Source: Indian Express

	IPL's real competition
	Mobile VAS to reap IPL benefits, set to generate Rs 30-40 crore
	Source: Financial Express



	When Ad guru, Prahlad was in Ahmedabad
	Top ad films captivate audiences
	Do election campaigns matter any more?
	Source: Times of India

	IPL Miss Bollywood South Africa contest begins
	Source: DNA

	Lokmat to take on Sakaal in Goa with a Marathi edition
	Source: Livemint

	Brand Dhoni may take a dip
	Source: Economic Times

	No graffiti, less posters: No business for artists, printers
	Source: Press Trust of India

International News

	Starwood Sues Hilton, Alleging Former Execs Stole Data
	Ad Woes Hamper NBCU's Q1
	Burger King to Beef Up 2010 Ad Budget
	Sony, Lionsgate Included in YouTube Deal
	Re/Max Reviews Media
	Via Taps Greg Davis to Lead Growth Efforts
	EA Supports Kutcher's Twitter Stunt
	'Star Trek' Beams Up BK, Kellogg
	Lowe Names Matthew Bull Global CCO
	Doner Cuts 100 Staffers
	Source: Ad Week

	EA Crashes Kutcher's Publicity Stunt
	Loyalty Rewards Membership on the Rise
	Starwood Sues Hilton Over Alleged Stolen Data
	'Star Trek' Film Beams Up BK, Kellogg
	Source: Brand Week

	Wikipedia Opts-Out of Phorms Controversial ISP Advertising System
	Source: ISPReview

	Italy Jan-Feb Advertising Spending -19.5% On Year - Study
	CBS Shrs Gain On Hopes Of Advertising Turnaround, Analysts Say
	Source: Wall Street Journal

	JumpTap Launches Mobile Ad Network
	Source: InformationWeek

	OpenX Launches Online Advertising Exchange
	Source: BusinessWeek

	Google's Sales Growth Slows as Economy Hampers Demand
	Source: Bloomberg

	Google's Sales Growth Slows as Economy Hampers Demand
	Source: Bloomberg

	Social network sites offer a new opportunity for retailers
	Source: Times Online

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