17 April 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 99
 
 

 





Media, Advertising & Marketing Watch
 
 
 










Congress, BJP keep English news channels away from political ads
 Hindi news channels to take away 45% of Congress' ad spend on TV while 30 per cent will go to Hindi GECs.

Plex owners bank heavily on Dashavtar
With the strike still on, plex owners hope releases like Dashavtar will give a boost to their sinking revenues.

Neil Chakravarti quits Zeel, Atul Das to take over
 Zeel EVP business planning and strategy Atul Das to replace Neil Chakravarti in addition to his current role.

Real introduces daily movie block; realigns programming
 Real to screen movies daily from 2 pm to 5 pm; realigns programming grid from 20 April to create defined blocks.

MediaVest Worldwide enters India, Rathore to head ops

Mindshare bags media account of Aditya Birla Group

Bank of Baroda adds Percept H as creative partner

Zapak and Zod launch 'Zod! Go Las Vegas Contest'

Tokyo Disneyland unveils new ride based on Monsters Inc

IPL launches fan voice community

DMG launches two digital radio stations

Tata Indicom launches Facebook on SMS


TV Ratings
Top 10 Programmes (29/03/2009 to 04/04/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/03/2009 to 04/04/2009)
Star Plus
Colors
Zee TV
MAX
Sun TV
Sony Entertainment TV
Gemini TV
NDTV Imagine
Star One
SAB
Zee Marathi
Zee Cinema
Maa Telugu
Zee Telugu
Ten Sports
MTV
ETV Marathi
Cartoon Network
Udaya TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Zee Entertainment: Reality bites

    • Nazara Tech to launch mobile games on elections, IPL

    		•

    Chinese candy enters India amid ban

    Source: Business Standard
     
    		•

    Travel biz sees surge in demand for IPL 2

    • Big Bazaar store in Secunderabad

     Source: Hindu Business Line
      
    		•

    Ad some spice to your life

    Source: Express Buzz
      
    		•

    SRK-Aamir in a Coke ad together!

    Source: Hindustan Times
      
    		•

    If Amitabh Bachchan were to launch a TV channel...

    		•

    Camera phones now make 33% of Indian handset mkt

    Source: Financial Express
     
      
    		•

    IPL to have 15 minutes more of money, not cricket

    Source: Zee News
      
    		•

    T-Series issues legal notice to Delhi based Ad agency

    Source: bollywoodhungama
      
    		•

    Nokia ties up with HCL arm for direct sales

    Source: Economic Times
      
    		•

    Stars get lakhs to campaign!

    Source: Times of India
      
    		•

    Mao, Laden, Hitler are sperms in ad

    Source: DNA
     
    International News
    		• Lance Armstrong Stars in FRS Campaign
    		• How Web Sparked Obama Win
    		•  HP EMEA Biz Flows to Saatchi, Publicis Modem
    		• Volvo Puts Twitter Feed in YouTube Ad
    		• AOL Morphs Logo Into TurboTax Ad
    		• Ion Media Moves to Reduce Debt
    		• Domino's President Issues Video Apology
    		• TBWA's Rod Wright Dies at 51
    		• How Will Downturn Impact Advertising?
    Source: Ad Week
     
    		•  How Will Downturn Impact Advertising?
    		• Lippert: Burger King's Double Whopper
    		• Domino's President Offers Apology
    Source: Brand Week
     
    		• UK beer ad rapped for "Dutch courage" suggestion
    Source: Reuters
    		• Newsquest classified ad revenue falls 45% year on year
    Source: Guardian
     
    		• Award-winning advertising director killed in moped crash with deer
    		• UK Border Agency spends £7.8m on publicity and promotion
    Source: Telecompaper
     
    		• Virgin Media trials VoD adverts
    Source: Techwatch
     
    		• OpenX Launches Advertising Marketplace
    Source: socalTech
     
    		• Apple Should Get Back to iphone Advertising Basics
    Source: PC World
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