Indiantelevision.com's The Ad Linx Reporter dated 16 April 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Tam kicks off division to monitor sports sponsorship RoI
Tam Media Research launches Tam Sports to monitor sponsorship, advertising & brand placements in sports.

Zee News Ltd prefers pay cuts to layoffs
Zee News Ltd implements salary cut of 5-15 per cent; move to impact close to 17 per cent staff.

Colors dislodges Star Plus to become No 1 GEC
Star Plus' 9-year reign at the top ends; Colors emerges as the No.1 GEC with 292 GRPs for week ended 11 April.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Ennore Coke looking to acquire 90% stake in Broughton coal mines
	Jewellery federation targets 25% growth through promotions
	Source: Business Standard

	How Nike did it
	No hoardings? Hitch a ride, then
	Get the message right
	‘Recession is good for advertising’
	Source: Hindu Business Line

	Home Run
	Source: Indian Express

	ShahRukh Khan to feature in Sprite advertisements!
	Source: Techwhack

	JWT Worldwide scouts for buys in field mkt biz
	Source: Financial Express



	'Teams need to build on fan base'
	Top ad men vote their best for Mirchi Kaan Awards
	Kotak Bank opposes merger of Subhiksha, Blue Green
	Retailers pitch for loyalty in tough times
	Ranbaxy may take Rs 2,500-cr m-t-m hit on forex contracts
	Source: Economic Times

	Awareness campaigns for voters find many takers
	Cannes Lions ad film festival on April 17
	Source: Times of India

	Ad spending set to fall sharply in ’09
	Source: Livemint

International News

	Ion Media Moves to Reduce Debt
	Domino's President Issues Video Apology
	How Americans Will Use Those Tax Refunds
	quadrantOne Adds AP's Mobile Brands
	Omnicom's Wren Made Nearly $3 Mil. in '08
	eMarketer: Men Stuck in Online Minority
	TV Ads Maintain High Impact, Study Says
	Steve Bernstein
	AOL Morphs Logo Into TurboTax Ad
	Source: Ad Week

	Media Ads Affect Purchase Decisions
	FRS Taps Armstrong, Athletes for $30M Ad Effort
	AOL Morphs Logo Into TurboTax Ad
	Source: Brand Week

	Amazon Rejects Phorm's Behavioral Advertising
	Source: InformationWeek

	UK ADVERTISING FIRST FROM GUARDIAN UNLIMITED
	Source: Guardian

	Pontiflex Raises $6.25M for Cost-Per-Lead Advertising
	Source: Contentinople

	JumpTap launches mobile AdWords competitor
	Source: VentureBeat

	Communicate2 , IAMAI announce online advertising event
	Source: Media Newsline

	Embedded advertising: A new revenue stream
	Source: Screen Weekly c

	Apple Should Get Back to IPhone Advertising Basics
	Source: PC World

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