Indiantelevision.com's The Ad Linx Reporter dated 15 April 2009 - Global and Indian advertising news, information and data at your fingertips

Adex Analysis

Financial Sector ads on TV during FY 08-09
TV ad volumes of financial sector sees a 3% rise in 2008-09 over a year ago period - AdEx India Analysis.

Executive Dossier
'As there is no clear No. 2 sport in India, NBA has an opportunity to take that spot'
Interview with NBA senior VP international development & partnerships Emilio Collins

Media, Advertising & Marketing Watch
FM radio stations cut on broadcast hours to battle recession
Private FM radio operators shut down late hour broadcasts in smaller cities to battle recession.

UTV inks movie syndication deals with Star and B4U
B4U gets rights to 54 UTV movies but only for their international beams; Star gets 23 film titles.

Spacetoon launches its first animation IP with Fafa & Juno
Kids Animation India rolls out its first IP, Fafa & Juno; to promote characters through publishing, L&M & events.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	No gold rush
	Virgin Mobile: Wrong call?
	Tiger issue tamed, Wadias get Britannia from Danone
	Madame to open 46 outlets by 2010
	Subhiksha expects to wrap up debt recast by April
	Source: Business Standard

	Tanishq's Akshaya Trithiya offer
	Source: Hindu Business Line

	Campaigns urge youth to wake up and vote for honest leaders
	Source: Hindustan Times

	ShahRukh Khan to feature in Sprite advertisements!
	Source: TechWhack

	SRK lords over ad world
	Source: Khabrein



	Goa taken over by adfolk
	Is online/offline integration important?
	Future to acquire ad agency Dhar & Hoon
	Have time till July, but will finish CDR in April: Subhiksha
	Subhiksha winding up petition adjourned till Wednesday
	Retailers revamp business models to cut costs, up sales
	Source: Economic Times

	Surrogate ads to come under scanner
	Yahoo, Google Set Up Web Sites For Election in India
	Source: PC World

	Online ads: advertisers must track fraud issues
	Source: Livemint

International News

	Kraft Dresses Up Ranch Dressing
	ZO Revises Ad Spend Forecast Downward
	Gatorade Sues Powerade Over Ad Claims
	Agency Report Cards 2008
	ESPN, Nintendo Serve Mariners Fans
	Idearc Says It Won't Sell Off Assets
	'Us Weekly' Cover Pushes Envelope
	Jay Leno Will Air in Boston
	Adrenalina Adds Pair for Retail Push
	Gas Guzzlers Staging a Comeback?
	Source: Ad Week

	OfficeMax 'Blogcasts' New Product Launch
	Nationwide Tells True Tales
	Gas Guzzlers Staging a Comeback?
	Source: Brand Week

	Bleak prediction for advertising
	Source: BBC News

	Forecaster says global ads to fall 6.9 pct in 2009
	Source: Forbes

	Advertising and Embedded Content
	Source: Google

	US online advertising to fall 5% this year- report
	Source: Netimperative

	EU Investigates Phorm's UK ISP Advertising System
	Source: Slashdot

	Google machine put to test in first quarter
	Source: Reuters

	Microsoft and Yahoo brewing advertising deal
	Source: Guardian

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