14 April 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 96
 

 





Media, Advertising & Marketing Watch
 
 
 










Max to add Extraa zing to IPL; targets 50% jump in revenues
 Sony expects hike in ad rates & higher consumption of inventory will help in upping its IPL revenues by 50%.

Infomedia18 plans to raise Rs 1 billion via rights issue
Board to decide on the pricing, ratio, timing and other terms of the rights issue with the lead managers.c

SC asks cable ops to charge at Rs 132-260 in non-Cas areas
 Supreme Court asks cable TV operators to stick to Trai's tariff rates in non-Cas areas.

Discovery US, Post, MediaVest in media partnership

Kinetic appoints Steve Ridley as global COO

Sanjib Dey is Saatchi & Saatchi president

DD staff's protest against Commonwealth Games still on

Hungama to treat 'Hungamalogy' winners with exclusive preview of Doraemon

Discovery appoints Darcy Tomlin as VP

UTV launches mobile music video channel

BBC appoints Mark Kortekaas as controller


TV Ratings
Top 10 Programmes (29/03/2009 to 04/04/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/03/2009 to 04/04/2009)
Star Plus
Colors
Zee TV
MAX
Sun TV
Sony Entertainment TV
Gemini TV
NDTV Imagine
Star One
SAB
Zee Marathi
Zee Cinema
Maa Telugu
Zee Telugu
Ten Sports
MTV
ETV Marathi
Cartoon Network
Udaya TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Brand building needed for benefit of GI registration

    • Pantaloon Retail to spin off retail, fashion units

    Source: Business Standard
     
    		•

    IPL season 2: MSM hopes to get 40-50% better rates with advertisers

    • Advertisers zoom in on new avenues in a hoardings-less Chennai

     Source: Hindu Business Line
      
    		•

    Inclusion the new mantra

    		•

    Time to be change-savvy

    		•

    Cause & Effect

    		•

    High on the IPL

    		•

    Game for sports marketing

    		•

    "Accessories provide visibility to apparel brands"

    		•

    Actor-producer deal done

    Source: Financial Express
     
      
    		•

    Endemol in digital brand placement push for HUL

    • The ideal media plan for Nano

    Source: DNA
      
    		•

    Aditya Birla Retail to sport new look

    		•

    Pantaloon biz rejig picks up pace

    Source: Economic Times
      
    		•

    Surrogate ads to come under scanner

    • Hoarding controversy takes a new turn

    Source: Times Of India
      
    		•

    New audience measurement initiatives face stumbling blocks

    Source: Livemint
     
    International News
    		• Jay Leno Will Air in Boston
    		• Gatorade Sues Powerade Over Ad Claims
    		• Milk Shakes Up Campaign
    		• Stengel Says Private Labels, Digital Change Game
    		• Microsoft Plays the Agency Field
    		• Let's Blame Advertising
    		• Agency Report Cards 2008
    		• Idearc Says It Won't Sell Off Assets
    		• 'Us Weekly' Cover Pushes Envelope
    Source: Ad Week
     
    		• Media Among Those Blamed for Bad Economy
    		• Kraft Dresses Up Ranch Dressing
    		• OfficeMax 'Blogcasts' New Product Launch
    		• Gatorade Sues Powerade Over Ad Claims
    Source: Brand Week
     
    		• PepsiCo Unit Files False-Advertising Suit Vs Coca-Cola
    Source: CNN
    		• Microsoft, Discovery in online advertising deal
    Source: Reuters
     
    		• Time to Reinvent Advertising, Not Sabotage It
    Source: Poynter
     
    		• Internet keyword advertising suits get boost
    Source: National Post
     
    		• Nationwide Wants to Be Back ‘On Your Side’
    Source: New York Times
     
    		• City invites bid for advertising spots
    Source: Arab News
     
    		• Yahoo, Microsoft Talk Possible Advertising Pact
    Source: EfluxMedia News
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