13 April 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 95
 

 





Media, Advertising & Marketing Watch
 
 
 










Emirates is title sponsor of Kings XI Punjab
 Kings XI Punjab lines up nine sponsors; signs 3-year, multi-million dollar sponsorship deal with Emirates.

Alternate content not working for multiplexes
Ek Se Bure Do & Pal Pal Dil Ke Ssat fail at the box office; plex owners to rework programming plan on weekly basis.

Sony's payout is Rs 49.2 bn for IPL TV rights in subcontinen
 Sony to cough out around Rs 49.2 bn for the nine-year IPL TV telecast rights for the subcontinent.

Shruti Hassan, Raghav Sachar to endorse Cornetto

Publicis Groupe to handle Visa’s creatives for Olympics

BBH bags eBay's European advertising account

Vizeum bags media account of BMW

Nickelodeon to celebrate Earth Day with green-theme

Vodafone launches 'Star of the Match' contest

Unilever signs Flintoff as brand ambassador for Sure Men Sport deo

India Cements not to dilute equity in Chennai Super Kings

Coca-Cola buys stake in Innocent drinks for $44 million


TV Ratings
Top 10 Programmes (29/03/2009 to 04/04/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/03/2009 to 04/04/2009)
Star Plus
Colors
Zee TV
MAX
Sun TV
Sony Entertainment TV
Gemini TV
NDTV Imagine
Star One
SAB
Zee Marathi
Zee Cinema
Maa Telugu
Zee Telugu
Ten Sports
MTV
ETV Marathi
Cartoon Network
Udaya TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    'India has a lot to teach the markets hit by recession'

    • Pantaloon goes in for mega business recast

    • Levi's to launch women's innerwear

    • Brand ambassadors, they are a-changin

    • Amway India to improve customer access

    • Pantaloon sales stabilising

    Source: Business Standard
     
    		•

    Pantaloon plans to restructure business

    		•

    Futurebrands to spread reach of private labels

     Source: Hindu Business Line
      
    		•

    Amway to enhance product basket;to add 50K distributors per yr

    		•

    Pantaloons plans price cuts to drive sales

    		•

    Future plans Pantaloon recast; to raise Rs 1,500 cr

    Source: Economic Times
      
    		•

    Harper launches imprint for business books

    		•

    Top retailers tap shoppers’ fancy for foreign labels

    Source: Financial Express
     
      
    		•

    Moving fast in times of slowdown

    Source: mydigitalfc
      
    		•

    T20's shift to SA queers pitch for franchisees

    Source: DNA
      
    		•

    Surrogate ads to come under scanner

    • Hoarding controversy takes a new turn

    Source: Times Of India
      
    		•

    IOA withdraws permission for Gold Cup Hockey

    Source: Hindu
      
    		•

    Campaigns urge youth to wake up and vote for honest leaders

    Source: Livemint
     
    International News
    		• Wunderman Snags All of Microsoft's DM
    		•  Enfatico Shifts Into Y&R Camp
    		• MillerCoors Shakes Up Agency Roster
    		• David Armano Exits Critical Mass
    		• Study Probes What Makes Shoppers Buy
    		• Feeling the Entrepreneurial Itch
    		• DVR Users Wait to Watch Prime-Time Shows
    		• Consumers' Daily Spending Has Stabilized
    		• Princess Cruises Picks Ignited
    		• UMG, Google Partner for Video Service
    Source: Ad Week
     
    		• Gatorade Presents Tiger's 'Woods of Wisdom'
    		• Smart New Package For a SmartMouth
    		• Enough With the Value Messages Already
    		• Stengel: Private Label, Digital Change Game
    Source: Brand Week
     
    		• Microsoft, Yahoo talking on search deal: report
    Source: Reuters
    		• Why NY docs not so keen on advertising services
    Source: Malaysia Star
     
    		• NBC Runs Editorial Look-alike on LA Times Front Page
    Source: Media Buyer Planner
     
    		• Google Seen Posting Modest 1Q Sales, Earnings Gains
    Source: Wall Street Journal
     
    		• Times Co. asks Globe mailers for concessions
    Source: Boston Globe
     
    		• Good time to hire, not fire for advertising agency
    Source: GulfNews
     
    		• Microsoft resurects Yahoo deal from the dead
    Source: Inquirer
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2008 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please clik here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.