10 April 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 94
 

 





Media, Advertising & Marketing Watch
 
 
 










Colors' Krishna to woo Raj TV audiences
 Colors opens up syndication revenues; inks deal with Chennai-based Raj TV Network for Sri Jai Krishna.

B4U forays into film distribution, plans production
B4U steps into distribution with Ek Se Bure Do; plans to distribute 8-10 films and produce 2-3 movies a year.

Sun TV to launch Telugu and Kannada kids channels on 12 April
 Sun TV Network's Telugu and Kannada kids channels are called Kushi TV and Chintu TV; launch is on 12 April.

myPopkorn.com launches 'Creative Awards'

Coca-Cola's 2nd series of ‘Open Happiness’ features Aamir

Draftfcb Ulka creates new campaign for Santoor soap

Eveready's new TVC targets rural & semi-urban India

Spacetoon kids TV firms up summer lineup with 8 new shows

Fox to turn recession into a 'reality' series

Nat Geo Music to celebrate Earth Day through concert

Digilogue launches client digital publishing services


TV Ratings
Top 10 Programmes (29/03/2009 to 04/04/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/03/2009 to 04/04/2009)
Star Plus
Colors
Zee TV
MAX
Sun TV
Sony Entertainment TV
Gemini TV
NDTV Imagine
Star One
SAB
Zee Marathi
Zee Cinema
Maa Telugu
Zee Telugu
Ten Sports
MTV
ETV Marathi
Cartoon Network
Udaya TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Bhupesh Bhandari: Ringing out brands

    • Gitanjali group to open 30 outlets

    • Consumer durable firms bank big on small size

    • Himani Fast Relief ad wins three awards at Goafest

    Source: Business Standard
     
    		•

    Food retailing needs to perfect franchise recipe

    • Ad sales to the Max; channel closes sale of inventory for IPL

     Source: Hindu Business Line
      
    		•

    JSWS to offer Leeds coueses and degrees in India

    • FM radio sees big revenue from political ads

    Source: Economic Times
      
    		•

    Insurers hike ad spend as markets go out of favour

    Source: mydigitalfc
     
      
    		•

    Aircel Cellular to invest USD 5 billion in India in coming years

    Source: TechWhack
      
    		•

    Brands raise the social pitch as elections near

    • It all ad-ds up!

    Source: DNA
      
    		•

    Surrogate ads to come under scanner

    • Hoarding controversy takes a new turn

    Source: Times Of India
      
    		•

    Recession-hit ad world drops star endorsers

    Source: IBN Live
     
    International News
    		• Gatorade Presents Tiger's 'Woods of Wisdom'
    		• MillerCoors Shakes Up Agency Roster
    		• Mars Puts Media Chores in Play
    		• eMarketer: Recession Drives Ads Online
    		• Canada Mulls Broadcast Bailout
    		• Carfax Enters 'Show Me!' State
    		• Distrust of CEOs is Highest in North America
    		• ESPN Preps Chicago Site
    		• Dave & Buster's Has a Little Fun
    		• TBWA\C\D Cuts 40 Employees
    Source: Ad Week
     
    		•  Carfax Gives Ads a Humorous Tune-Up
    		• Ford's 'Pony Girl' Brand Appeals to Tween Crowd
    		• Dave & Buster's Touts Fun and Games
    Source: Brand Week
     
    		• Archbishop condemns abortion ads
    Source: BBC News
    		• Google and Microsoft Battle for Twitter Advertising Deal
    Source: Mashable
     
    		• Ad resembling story appears on front of LA Times
    Source: The Associated Press
     
    		• Mobile Advertising Figures Defy Economic Slide
    Source: TechWhack
     
    		• Virgin Media ad banned by Advertising Standards Authority
    Source: Marketing
     
    		• US online advertising seen down 5 percent
    Source: Reuters
     
    		• Online advertising industry slowing
    Source: BCS
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