4 Sep 2008Newsletter SubscriptionEmail this Page Volume 21 - Issue No: 49
Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777 
AdEX Analysis

Consumer Durable ads on TV in H1 '08
 TV news journalists are plagued with hectic work hours and short-staffed teams.

 
Headlines
Times Group to rebrand Virgin Radio as Absolute Radio
Times of India Group to rebrand Virgin Radio as Absolute Radio on 28 Sept; to invest Rs 1.19 bn.

BigFlix to ramp up biz, add 100 rental stores in FY'09
 BigFlix.com to add 5000 movie titles to its VoD platform; to have 100 more rental stores in FY'09.

Kingfisher kicks off Rs 1 billion campaign

IMX appoints Archna Vyas as VP, North & East

Walt Disney Motion Pictures, MySpace partner to promote High School Musical 3

'Epic' appoints Duncan as senior director agency sales

Fame Cinemas to launch theatre festival in September

TV Ratings
Top 10 Programmes (10/08/2008 to 16/08/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/08/2008 to 16/08/2008)
Star Plus
Sony Entertainment TV
Zee TV
Sun TV
NDTV Imagine
Gemini TV
Maa Telugu
Ten Sports

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    India Inc steps up advertisement spending

    		•

    Agnello Dias- JWT's new National Creative Director

    • Raising The Bars- Selling to drinkers

    • The growth of regional mobile retailers

    • Bridging The 'Gap'

    • Best and Bekar

    		•

    Now, Aamir and Akshay command highest fees per ad

    Source: Economic Times
      
    		•

    Britannia bullish on Treat brand

    		•

    Archies bonds with UK co to retail ‘Me to You’ product range

    		•

    Sonata’s sub-brand to target rural youth

    		•

    Health aspects of rice bran oil gain focus

    Source: Hindu Business Line
      
    		•

    SC allows mobile hoardings in Maharashtra

    Source: Times Now
      
    		•

    Merchandise exports likely to stay robust

    		•

    Big Bazaar to make fashion its largest revenue earner

    		•

    ValueFirst may partner with Big Street, Lakshya for bluetooth marketing

    Source: Business Standard
     
      
    		•

    Katrina on top with six hits in a row: Critics

    Source: DNA
      
    		•

    Google grows up with major challenges at it turns 10

    Source: TopNews
      
    		•

    Aamir, Akshay lead the brand wagon pack

    		•

    Coca-Cola to buy Chinese co for $2.5 billion

    		•

    Brand Bengal stands to lose Rs 80,000 cr

    Source: Times of India
      
    		•

    HC issues notices to Ludhiana DC, SP on roadside hoardings

    Source: TopNews
      
    		•

    i Phone’s pain is rivals’ gain

    		•

    Coca-Cola to buy China juice maker for $2.4 bn

    Source: Financial Express
     
    International News
    		• Wal-Mart to Roll Out 'Smart Network'
    		• Mullen Snares Brand Planning Chief
    		• RPA Picks Gray to Lead Integrated Media
    		• Mazola Taps Lapiz for Cooking Oil Biz
    		• Major League Gaming Adds President
    		• Gannett Increases Stake in CareerBuilder
    		• SAG's Letter to Members Raises AMPTP's Ire
    		•  Publicis Buys Digital Marcom Shop PBJS
    		• EVB Nabs Goodby's Goldblatt as ECD
    		• '90210' Debut Sets CW Ratings Records
    Source: Ad Week
     
    		• Consumers Give New Voice to Tide to Go's 'Talking Stain'
    		• Barclays Sees Sponsorships Opening Doors in U.S.
    		• Mazola Taps Lapiz for Cooking Oil Biz
    Source: Brand Week
     
    		• 'Heavy Hitter' Lawyer Hits Back at Ad Man
    Source: lp.findlaw.com
     
    		• British Users Don't Know of Personalized Advertising
    Source: softpedia.com
    		• Phil Vickery signs £10m advertising deal with Aldi
    Source: Times Online
     
    		• AOL Working With iPhone on Mobile Advertising
    Source: Wired News
     
    		• Retailers warned against bait advertising for Fathers Day
    Source: ABC Online
     
    		• Advertising authority upholds 21 of 24 complaints
    Source: Irish Times
     
    		• ID Media Selects Millennial Media As Premier Mobile Advertising Partner
    Source: digitalmedianet.com
     
    		• AM Best Company 2009 Advertising Opportunities Kit Now Available
    Source: MarketWatch
     
    		• Nationwide Partners With Internet Ad Firm
    Source: twice.com
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