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Fame Cinemas to launch theatre festival in September


MUMBAI: Multiplex chain operator Fame Cinemas has organised a ?Four play theatre festival? this September.


The plays, which are to be shown at Fame Malad, include Vagina Monologues (English and Hindi version) directed by Mahabano Kotwal, All About Woman directed by Hidaayat Sami, and Namak Mirch directed by Shivani Tanksale and Sumeet Vyas.



"The idea behind Fame organising a Four play theatre festival in Bombay was that most neighborhoods do not have a ?Prithvi? or an NCPA and most theatre aficionados have to travel long distances to be able to get their fill on theatre. By bringing these plays to the local multiplex, we are hoping to provide theatre with a larger platform and provide our patrons with an alternative means of entertainment,? says Fame Cinemas chairman Shyam Shroff.




Fame India AVP distribution corporate sales and programming Aditya Shroff adds, ?Even though this is a one off, if this concept takes off, we could make an annual affair of it."



Theatre personalilities have welcomed this move. Says Hidaayat Sami, ?This initiative has opened up a whole new opportunity for those in the theatre business as we now have many more venues to stage our plays. We are delighted to be a part of this festival and grateful that Fame has pioneered it.?

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