19 Sep 2008Newsletter SubscriptionEmail this Page Volume 21 - Issue No: 60
 
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 










Fox Star Studios India to distribute 18 films in one year
Fox Star Studios to distribute in India 18 films from 20th C within 1 yr; to release in regional languages.

 

Ad Pick
'Let the change begin yaar' - Levi Strauss' new TVC
 A shabbily dressed bespectacled “wanna-be” suddenly witnesses transformation, only to further attract a sexy smart chick's most "sought after " stare. Why? Watch out for the latest Levi Struass TVC for an answer.

Other Media, Advertising & Marketing Watch
Tata Communications offers CDN service to IAHGames
 Tata Communications taps Southeast Asia market; IAHGames to use Tata's content delivery network.

Govt allows Indian editions of foreign news mags with 26% FDI
 Govt allows foreign news & current affairs magazines to publish local editions; 26% FDI cap stays.

Tista Sen elevated to senior VP JWT Mumbai

Vijay TV announces two serials

Bejuba! Ent, Skarmoosh & Creative Visual media to make Spooky Investigations

Aaj Tak launches initiative against terrorism

CNN launches mobile site across Asia Pacific

TV Ratings
Top 10 Programmes (31/08/2008 to 06/09/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (31/08/2008 to 06/09/2008)
Star Plus
Colors
Zee TV
Sun TV
Sony Entertainment TV
MAX
NDTV Imagine
Zee Marathi
Star One
Zee Cinema
Gemini TV
Udaya TV
Sahara One
Star Gold
Maa Telugu
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    RBS to complete re-branding of ABN-Amro this year

    		•

    HT Media appoints Shobhana Bhartia as Chairperson

    Source: Hindu Business Line
      
    		•

    Celebs jam Hero Honda ad

    • Amway targets 25% increase in sales

    Source: Business Standard
     
    		•

    Microsoft shelves Seinfeld ads

    Source: Bombay News
     
    		•

    Companies reduce ad spends by 50%

    Source: Times of India
      
    		•

    Bilingual Hindi-English ads make most impact in Indian markets

    Source: Top News
     

    • Lafarge India launches Dhoni ad campaign

    Source: Financial Express
      
    		•

    Google CEO won't delay Yahoo ad deal any further

    		•

    Google agrees to carry anti-abortion ads by religious bodies

    Source: Economic Times
      
    		•

    Google-Yahoo Ads Deal Under EU Investigation

    Source: Khabrein.info
      
    		•

    Sachin to endorse Royal Bank of Scotland

    Source: DNA
      
    		•

    Hoardings on wheels

    Source: Galatta.com
     
    International News
    		• Nielsen: First-Half Ad Spend Dips 1.4%
    		• Lee to Exit Euro RSCG
    		• Microsoft Seeks to Shatter 'Walls'
    		• Hyundai Preps Creative Shift
    		• Joost to Unveil Web-Based Beta
    		• Meineke Selects Wyse
    		• NextMedium Hires West Coast Exec
    		• Tidy Cats Moves to Avrett Free Ginsberg
    		• Sky Isn't Falling, Media Moguls Maintain
    		• Murdoch Addresses Economic Ills
     Source: Ad Week
     
    		• Summit Taps Kirkpatrick as President of Marketing
    		• Wyndham Comes 'Clean' With Consumers
    		• Post-Seinfeld, Microsoft Seeks to Shatter 'Walls'
    Source: Brand Week
     
    		• PHORM'S CONTROVERSIAL ONLINE AD SYSTEM WINS UK APPROVAL
    Source: Warc
     
    		• Grey named Effies Agency Network of the Year... again
    Source: Mandmglobal
    		• Cable, syndie ads up in first-half '08
    Source: Hollywood Reporter
     
    		• NY Times Co. ad sales down but suggest improvement
    		• McClatchy cut to 'B2' on lower advertising revenue - Moody's
    Source: Forbes
     
    		• Boston Globe advertising bleeding continues
    Source: Biz Journals
     
    		• Microsoft's new ads take a direct shot at Apple
    Source: USA Today
     
    		• Financial Sector Doom and Gloom Hits Online Ad Spend
    Source: Wired
     
    		• Mobile ads will help flagging advertising sector
    Source: Smart Company
     
    		• Advertising funded mobile calls work - just ask Blyk
    Source: IT Wire
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